Breaking News

• Pine-Sol ads target women with sexy approach
  A series of TV spots by DDB Worldwide in San Francisco use images of buff, handsome men doing housework to tout, as the tagline puts it, "the power of Pine-Sol." Brand manager Hank Mercier said, "What we were trying to do is play on the fantasy of perfume ads." The New York Times (11/12)

Company News

• Harley-Davidson bets on product placement
  Harley-Davidson is hitching its brand to entertainment consulting agency Davie Brown Entertainment and gearing up for a major product-placement explosion in film, TV, music and video games. "Entertainment can sensationalize the excitement and thrill of riding to the point of moving people to check it out," said Dino Bernacchi, director of advertising, promotions and entertainment for Harley-Davidson. Adweek/Nielsen Business Media (11/12)

• TracyLocke tapped as PureVia agency
  Whole Earth Sweetener Co.'s PureVia has tapped TracyLocke as its new lead shop for creative, digital and media-buying chores. The agency has been working with PureVia on a project basis, including creating a campaign featuring volleyball player Gabrielle Reese with stevia leaves wrapped around her body. Brandweek (11/12)

• Credit Suisse banks on Havas' Euro for global exposure
  Credit Suisse is promoting its banking offerings to a global audience with a campaign by Havas shop Euro RSCG of London. "This is a large scale effort of which the advertising campaign is just one element," said Libby Hills, global head of advertising for Credit Suisse. Adweek/Marketing Magazine Asia (11/12)

• Ikea retains Mediaedge:cia as U.S. planning, buying shop
  After a review, WPP Group's Mediaedge:cia will remain the U.S. shop for Ikea's estimated $95-million planning and buying business, Ikea says. Adweek (11/12)

Market Trends

• For mobile marketers, a demographic divide
  Consumer engagement with mobile marketing is growing, albeit more quickly among some demographics than others, per a new study by BIGresearch: The audience skews male (58%) and young (averaging 39.2 years old). According to the study, more consumers are saying they dislike mobile marketing versus last year, or that they find such ads to be "an invasion of privacy." Adweek (11/12)

On Leadership

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

• Life after Six Sigma (Gallup Management Journal (free content))

• How Steve Jobs turned corporate America upside down (CNNMoney.com/Fortune)

• Why Apple customers find it hard to quit (PC World)

• What a low profile costs you (CNNMoney.com/Fortune)

• Fast-food giant aims for cultural overhaul (The Economist)

Interactive

• Facebook advertisers can access fans' networks
  Marketers on Facebook can now extend their reach beyond registered online fans by utilizing a new "Friends of Connections" feature that lets them engage with their fans' networks of contacts. As part of Facebook's effort to create comprehensive direct-response marketing opportunities, the feature will allow advertisers to offer "implied endorsements" by including references to the initial fan in ads displayed to that fan's friends. MediaPost Communications/Online Media Daily (11/12)

Featured Content

Multicultural Marketing

• Yahoo! launches mobile site en Español
  On Thursday, Yahoo! launched a new Spanish-language mobile home page. Yahoo! Mobile en Español features search, e-mail and instant messaging, as well as Yahoo! news, sports, finance and local information. Another news section includes coverage of Latin America. MediaPost Communications/MoBlog (11/12)

People & Personalities

• Wenzel new worldwide president of TBWA\WorldHealth
  Gary Wenzel has become the new worldwide president of TBWA\WorldHealth, while Steve Pashkoff has been named executive creative director of the New York office. Adweek (11/12)

AAF Spotlight

• Careers aren't built in a day, but they can be launched in one
  Save the Date for the Mosaic Career Fairs 2010! Last year, hundreds of college students from across the country and representatives from more than 60 of the top advertising, marketing and media companies in the country participated in the Mosaic Career Fairs, sponsored by Leo Burnett USA, The Walt Disney Company, and Gannett and USA TODAY.

  Due to the success of previous Mosaic Career Fairs, Draftfcb will sponsor an additional career fair in New York City. Registration is free for both students and recruiters. Recent graduates are also welcome to attend. Click here for more information.

Government Update

• Drug, advertising executives defend online ads to FDA
  Representatives from the pharmaceutical and advertising industries warned the FDA that online drug ads cannot contain all risk information instantaneously because it will compromise clarity of the promotional material. Amy Cowan, head of industry for health at Google, said drug companies' search ads were "more relevant, transparent and informative" before the FDA warned 14 manufacturers about ads that did not state all risks associated with their products. The Wall Street Journal/Dow Jones Newswires (11/12) , MediaPost Communications/Online Media Daily (11/12)

SmartQuote

Advertising promotes that divine discontent which makes people strive to improve their economic status." --Ralph Starr Butler, member, Advertising Hall of Fame