| November 5, 2009 | News for the advertising, media, and marcom industries |
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- WPP chief: Emerging markets are key to agencies' future
WPP Group's future success will be dependent on its ability to serve Asia and other rapidly developing markets, master new media and meet the demand for research, chief executive Martin Sorrell said. "There's a shift in power, which I still don't think we fully understand here standing in New York, from the West to the East -- and modify that to the South," Sorrell, referring to emerging markets, said at an industry event. "Every single client we deal with is focusing on these parts of the world for growth." ClickZ
(11/4)
     
- Sources: Panasonic to review U.S. ad business
Panasonic reportedly is putting up for review its U.S. ad business, for which spending is an estimated $40 million. Incumbent Kirshenbaum Bond Senecal & Partners, New York, doesn't intend to participate in the review, an agency spokeswoman said. Advertising Age
(11/4)
 | Learn the roots of what makes a successful online campaign. From social media to search engine optimization to viral marketing, SES Chicago gathers the thinkers and pioneers in one place to educate and aspire marketers. Save $200 plus 15% now through Nov 20. Register for SES Chicago! |
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- Sushi chain tries to benefit from medical-marijuana munchies
A Boulder, Colo.-based sushi restaurant chain sees a marketing opportunity in the federal government's decision not to raid medical-marijuana outlets in states where they are legal, and the resulting surge in such establishments in Colorado. Hapa Sushi is running an ad in alternative newspaper Westword and the local edition of The Onion that shows a map with its four sites marked with red dots and the nearly 60 medical marijuana places labeled with blue. The New York Times (free registration)
(11/4)
- AT&T sues Verizon over "map" ads
AT&T is suing Verizon Wireless over a series of ads that show a map of the U.S., purporting to compare 3G network coverage areas of the two mobile providers. AT&T's complaint is focused on the appearance of the map, which uses white space to depict areas of the country in which it says AT&T is weaker than Verizon in 3G. AT&T is arguing that the ad implies that it offers no coverage in the white areas of the map. Brandweek
(11/4)
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- ABC.com gets social with instant-comment feature
ABC Social: Episode Commentary is the name of a new tool on ABC.com that can be used by online viewers to log comments on programs while they are watching them. The tool, which was to be launched in conjunction with the debut of the science fiction series "V," includes an option for users to circulate their comments via Facebook. Mediaweek
(11/4)
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- Matching tone of ads with content makes sense
Ads for family brands that run against more wholesome, family-oriented programming are up to 30% more effective than ads for such brands running on racier, more violent shows, according to research from the ANA Alliance for Family Entertainment. However, as one chief marketing officer notes, sometimes the edgiest shows grab the highest ratings, and national brands risk losing reach if they don't advertise on such programming. Advertising Age
(11/4)
- Mobile-ad budgets are on the rise for 2010
Almost one in three agencies in 2010 project a mobile spend of $100,000 to $250,000, compared with 22% for this year; nearly 13% are budgeting $250,000 to $500,000, compared with 4% for 2009; and more than 15% are penciling in $1 million-plus, compared with 11% for this year, a poll by Millennial Media and DM2Events.com has found. Also, six in 10 nonmobile marketers say they will advertise in the segment next year. MediaPost Communications/MoBlog
(11/4)
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- Toys make Hollywood's A-list
The U.S. movies industry is banking on established toy brands as the prime force behind feature films. This summer's box office showed the power of brands such as G.I. Joe and Transformers to lure moviegoers, while flicks starring once-bankable names such as Will Ferrell and Adam Sandler didn't perform as well. Even popular games are getting into the act, with movie versions of Monopoly and Battleship in the pipeline. The Wall Street Journal
(11/5)
| Technology | | |
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- Aggregating Web users for fun and profit
Data-mining firms such as Blue Kai and eXelate Media track Web users as they move from site to site, gathering information that is then sold to marketers to target advertising to highly specific user groups. The data miners strike deals with publishers to gain access to the data. Ross Sandler of RBC Capital Markets said, "These companies are adding tremendous value to the whole advertising ecosystem." The Wall Street Journal
(11/5)
| Association News | | |
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Minnesota State Tax Workshop
The 4A's is hosting a special and important workshop for members doing business in Minnesota focusing on the specific problems that advertising agencies face in computing state taxes. It is a unique opportunity to compare notes with colleagues, ask questions of the experts and identify troublesome areas and issues, and it features speakers Dan Boeckermann, CPA, Boeckermann, Grafstrom and Mayer, and Michael Herold, CPA, LarsonAllen, recognized experts in the area.
The event will take place on Nov. 16, 2009, in Minneapolis, and is open to members and nonmembers. CFOs, senior management and those with interest in financial and tax issues should register for this event today on the 4A's Web site.
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