| News for the non-alcoholic refreshment beverage industry |  |
- Minute Maid Pulpy Super Milky to debut in China
The Coca-Cola Co. is introducing the Minute Maid Pulpy Super Milky drink in China. The beverage, made with New Zealand milk, coconut flakes and fruit juice, is offered in peach, mango and pineapple varieties and will be on retail shelves in about 300 cities by the end of the year. Alibaba.com
(10/28)      
- Jelly Belly now in beverage form
Jelly Belly Gourmet Sodas have been introduced in nine flavors by WIT beverages. The soft drinks, made with cane sugar, are offered in varieties including Lemon Drop, Sour Cherry, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry and Very Cherry. Drinks Business Review
(10/26)
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| | 50% OF BEVERAGE VOLUME COMES FROM RETAILER PRICE PROMOTIONS!
Learn how to "Achieve Riskless Profits" with retailer price promotions! TABS Group has developed an Analytical Breakthrough that will change the way Manufacturers and Retailers Promote! Click on the icon below to download your FREE copy of the "Riskless Profits" white paper written by Dr. Kurt Jetta, President and Founder of the TABS Group based in Shelton, CT. | |
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| Health and Nutrition |  | |
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| Marketing Report | | |
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- Easy-to-copy package designs mean lost sales
In a survey by The Brand Union, 70% of consumers said they had purchased the wrong product in the past year because they had accidentally picked up a store brand with packaging that mimicked that of a national brand. Many retailers are moving toward their own brand identifications, but weak designs are still vulnerable to imitation, said an author of the study. MediaPost Communications/Marketing Daily
(10/29)
- What's your story?
An effective brand tells a story that allows consumers to form a relationship with your company, according to branding expert Mary van de Wiel. Your story differentiates your brand and makes you memorable, but it has to be authentic. "If you want others to recognize you, the best way to do it is to recognize yourself first," she writes. Entrepreneur.com
(10/19)
| Regulatory and Legislative Update | | |
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| ABA News | | |
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Sip & Savor, an ABA blog
Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. View today's post.
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Companies including Coca-Cola Amatil, Fosters Group and Lion Nathan say a plan to boost recycling through a 10-cent rebate on containers will cost the beverage industry $500 million a year. The companies are lobbying the government to stop the plan, which they also say will be ineffective. 
