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October 22, 2009 Sign up Forward Archive Advertise News for the non-alcoholic refreshment beverage industry   Industry News  More Ocean Spray flavors added to Pepsi partnership A three-year-old sales and distribution agreement between PepsiCo and Ocean Spray has been extended to include more flavors of Ocean Spray juices. "We know Pepsi's distribution strength will bring these flavors and our brand to health-conscious consumers all across the country," said a spokesman for Ocean Spray. BeverageDaily.com (10/22) Chicago Transit Authority expands Coca-Cola Enterprises deal The Chicago Transit Authority is expected to reap more than $1.4 million over five years by extending its vending-machine agreement with Coca-Cola Enterprises. Coca-Cola already has 271 vending machines on transit authority property, and might add more, including ones that accept debit and credit cards. Chicago Tribune (10/22) Fair Trade festival hosted by Green Mountain Coffee An invitation-only festival celebrating Fair Trade ingredients, called Eat, Drink and Be Fair, was organized and hosted by Green Mountain Coffee Roasters of Vermont. At the Boston event, local chefs were challenged to create dishes using ingredients certified as Fair Trade. The Boston Globe (free registration) (10/21) Fully Loaded Tea taps Tree of Life for distribution Fully Loaded Tea has signed on Tree of Life as a distributor of its whole fruit and "exotic" berry blends. Tree of Life, which distributes natural, organic, specialty, ethnic and gourmet food products, will deliver seven Fully Loaded Tea varieties to retailers throughout the U.S. Drinks Business Review (10/16) Coffee berries perk up beverage line A company called BAI Brands is making and marketing health and energy drinks with coffee berries, the antioxidant-rich but bitter fruit that surrounds coffee beans and is usually discarded. Company founder Ben Weiss combines the coffee berries with fruit flavors and organic cane sugar to offer beverages in three varieties: Tanzania Strawberry, Mango Kauai and Jamaica Blue Berry. PacketOnline (New Jersey) (10/19)   Health and Nutrition  Coffee seen as fighting advance of liver disease Drinking three or more cups of coffee daily may prevent the progression of advanced liver disease and chronic hepatitis C, a study found. "We observed an inverse association between coffee intake and liver disease progression," said researchers, who noted that people who drank three or more cups a day were 53% less likely to experience disease progression than subjects who drank no coffee. Yahoo!/Agence France-Presse (10/21)     Marketing Report  Milk's rock opera is ready to roll The California Milk Processor Board and agency Goodby Silverstein & Partners have created a 20-minute faux rock opera starring glam rocker White Gold, who must retrieve milk stolen by villain Nasterious. The movie can be seen at Milkquarious.com, and is being promoted via TV commercials and a competition asking California students to create a visual parody of the rock opera. MediaPost Communications/Marketing Daily (10/21)   Featured Content    A Slice of the Social Pie: Facebook and Twitter Soar, MySpace Hangs Tough Ann Handley 17 Resources to Improve Your Small Business Gregory Go Is It Getting Easier for Small Businesses to Borrow? Scott Shane How I Learned to Stop Worrying & Love Deadlines Behance Team Build a More Profitable Practice American Express OPEN   Regulatory and Legislative Update  Food safety bill has support of industry, consumer groups A bill that would give the Food and Drug Administration more power to oversee the nation's food supply has bipartisan support, as well as approval from consumer and industry groups tired of costly and dangerous product recalls. The law would require more food facility inspections and would give the FDA power to recall products by itself. Los Angeles Times (10/22)   ABA News  Sip & Savor, an ABA blog Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. 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