| News about digital retail commerce |  |
- More merchants to participate in Google's ad program
Google has been experimenting with a program that puts product images in search results for paid search advertisements. The search leader is now expanding the program to more merchants. "Each day we see many users come to Google.com to research products and find where to buy them," said Dan Friedman of Google. "To better serve these users, we've been testing a new feature of AdWords called Product Listing Ads." WebProNews (Lexington, Ky.)
(11/12)
, AuctionBytes
(11/12)
     
 | Bridging the gap between SaaS and custom e-commerce solutions —
CommerceLive offers the best of both worlds, the core e-commerce functionality you need to get online quickly and the ability to customize your offering. Choose the business model that works best for you. On Premise or On Demand. Your Choice! Download the White Paper |
| Online Retail Trends |  | |
|
- Online sales are expected to trend positive in 4th quarter
Online retailers continue to face a challenging landscape, but their collective fourth-quarter results are expected to outpace those from the same period last year, partially because of dismal results from last year's holidays. "We do anticipate positive growth when we look at the fourth quarter," said Gian Fulgoni, chairman of comScore. "That's driven by comparisons being easier ... not because inherently we're seeing any strength in consumer spending." Reuters
(11/12)
- Online retailers are prepared to ramp up spending
Online retailers are prepared to invest in technology, Web site upgrades and other enhancements even though the economic recovery has yet to truly take hold. About 70% of Internet merchants say they are planning to increase spending on e-commerce services and applications, according to a survey. eMarketer
(11/13)
- Best Buy Mobile starts site for product information
Best Buy's mobile-retail division has launched BestBuyMobile.com, a Web site focusing on news, trends and information related to mobile products. "Most people do their research online before visiting us in Best Buy Mobile stores, so we're making it easier for them to get all the information they need in one place," said Andy Heddle of Best Buy Mobile. "We've combed the Web for the best mobile information and put it all in one place, added a deep catalog of video reviews and created a place for consumers to join the conversation." Softpedia (Romania)
(11/12)
 | FREE Whitepaper Download: Lessons for Loyalty Online
See how online retailing is different from the physical realm of brick and mortar stores and discover why customers don't always complete a purchase. Also learn about the role of Rich Internet Applications (RIAs) in creating engaging online experiences, and discover how to align your site with shoppers' ever-growing expectations. |
| Companies in the News | | |
|
| Interactive Advertising | | |
|
- Wendy's hopes to win with Twitter-savvy bacon fans
Wendy's is increasing its efforts to reach consumers through social media. The latest effort, to promote the new Applewood Smoked Bacon Burger, includes a Twitter contest called "Bacon Hunt" that has Twitter users following @UrBaconMeCrazy and winning points for performing tasks. Contestants can check scores and join additional conversations at the Wendy's Facebook page. Adweek
(11/12)
 | How Do You Make Sure to Get ROI on Your Advertising?
a) Track Advertising Data
b) Target the Correct Audience
c) Maintain Visibility on Conversions
Learn the answer here>> |
| Shop.org Spotlight | | |
|
- Where the deals are this holiday season
Start your online shopping at Shop.org's CyberMonday.com, which offers great deals from more than 650 retailers. Take advantage of Deals of the Hour on Cyber Monday and Black Friday, stretch your dollar with regular updates on money-saving specials, and take advantage of coupons, sales and free shipping. Keep up to date on the best holiday promotions all holiday season long through our new Facebook and Twitter pages. Connect with us.
-
Shop.org SmartStat: Nov. 13, 2009
 More than half of women note that online videos produced by manufacturers help explain features and how the product works. Source: Shop.org survey conducted by BIGresearch.
- How online shoppers decide where to buy
Ratings and reviews are important when shoppers are deciding what to buy (and where), according to Shop.org's eHoliday Survey, but one-third also use comparison-shopping sites and one in 10 say they use Facebook or blogs to get more information. Read more.
| SmartQuote | | |
|
 | Defining and analyzing humor is a pastime of humorless people."
|
| | |
|
| |
| Advertise |
Sales Account Director:
Dena Malouf 202.737.5500 ext. 282
|
|
|
|
| |
| |
| | Recent Shop.org SmartBrief Issues:
- Thursday, November 12, 2009
- Wednesday, November 11, 2009
- Tuesday, November 10, 2009
- Monday, November 09, 2009
- Friday, November 06, 2009
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2009 SmartBrief, Inc.® Legal Information |
|
