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- Shrinking ad budgets migrating to cyberspace
Entrepreneurs forced to slash traditional ad budgets in the face of a faltering economy can still keep in front of their customers through newer forms of Internet advertising. IAB President and CEO Randall Rothenberg notes that online advertising is better positioned to grow in the economic downturn than other media because it blurs the distinction between "above the line" brand advertising and "below the line" pushes for coupons, sales and bargains aimed at existing customers. The Economist
(11/27)       
- Web firms test data-driven graphics
A new breed of analytics methods gives marketers the ability to tailor the look of online ads -- the images, fonts, background colors and other details -- based on the responsiveness of particular demographic swaths. NYTimes.com
(12/2)
- How Google controls ebb, flow of Web content
This article looks at the role of Nicole Wong, deputy general counsel of Google, who acts as a "gatekeeper" on the flow of information via search queries and must juggle the demand for unfettered access with sensitivities of some foreign nations and its own policies over hate speech. "Wong and her colleagues arguably have more influence over the contours of online expression than anyone else on the planet," writes Jeffrey Rosen. NYTimes.com
(11/28)
- Google trims perks, unmonetized initiatives
Big-spending Google finally is paring back its budget to cope with the recession. The company is postponing some development projects and limiting resources devoted to others. It canceled SearchMash last month, announced an end to virtual world Lively and is looking to place ads on portions of the service that have not carried them in the past -- including Google Finance and Google News. The Wall Street Journal (free content)
(12/3)
- YouTube sets user controls for clips with some sexual content
Google unit YouTube, in a policy change, will restrict video clips with "sexually suggestive" content to users who are 18 and older. As part of the change, clips in this category, as well as those with profanity, will be removed from lists for most-viewed and top favorites, according to this article. TVWeek.com
(12/2)
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- Asian expansion for iCrossing
Digital shop iCrossing is planning to open an Asian office by 2010 and has established a partnership with Chinese search marketing firm Beijing Gridsum Technology Co. ClickZ
(12/3)
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- Will digital music sales get bounce from holiday season?
Online music retailers and services like iTunes are hoping the holiday season will give a boost to sales, which have posted slower growth this year. Digital album sales, through the week ending Nov. 16, rose 30% and singles 28.8%, versus a 56% growth rate for albums last year and 46.5% for singles, according to Nielsen SoundScan. Reuters/Billboard
(12/3)
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IAB Annual Leadership Meeting 2009: Make Plans Now
The IAB's Annual Leadership Meeting brings together those who are shaping the future of the media ecosystem by building a legacy of growth and gaining share despite the present challenges. Industry leaders will discuss how brands are battling back against commoditization during this gathering of top decision makers. Register now for the annual meeting Feb. 22 to 24 in Orlando, Fla., to save on airfare, accommodations and event pricing. Learn more at www.iab.net/ecosystem.
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