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December 4, 2008

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News for the advertising, media, and marcom industries

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Lawsuit claims Black Friday ads factor in Wal-Mart worker's death
Wal-Mart allegedly failed to provide adequate security and engaged in marketing practices that encouraged an unruly atmosphere that led to the trampling death of a temporary worker on Black Friday at a store in Valley Stream, N.Y., according to published reports of a lawsuit filed by the family of the worker. Advertising Age (tiered subscription model) (12/3)

Creative

Burger King offers Whopper taste tests around the globe
Burger King is launching a unique ad campaign next week to convince consumers that the Whopper tastes better than McDonald's Big Mac. A taste test among far-flung "Whopper virgins" lets a Transylvanian villager and Icelandic Inuit tribesman declare their preferences for the Whopper after trying it for the first time. Russ Klein, a Burger King Holdings executive, says the campaign shows what happens when people who have no brand loyalty or market awareness compare two products. The Wall Street Journal (free content) (12/4), Advertising Age (tiered subscription model) (12/3)

Media

The joke's on Comedy Central with revamped site
Comedy Central has reintroduced its Jokes.com site, with a cache of 5,000 video clips and tools to search by topic or comedian. The intention is to make the video site a kind of Hulu for stand-up humor, according to this article. Mediaweek (12/3), Variety (subscription required) (12/3)

Facebook taps Oodle for new "Marketplace" ad application
Oodle will begin operating Facebook's "Marketplace" classified-ad application sometime in the first quarter of 2009. The tool is intended to facilitate sales of items between friends and regular Facebook contacts, according to this article. ClickZ (12/4)

Trends & Research

Coupons are chic again
With the economy in recession, coupons could become popular again with marketers and consumers. Already, Procter & Gamble is producing a retail version of its BrandSaver coupon booklet, and Valpak Direct Marketing Systems has begun a national advertising campaign. NYTimes.com (12/3)

Forecast: U.S. TV ad sales to dip 4.2% in 2009
While TV advertising is still king, broadcasters must find ways to remain relevant as more viewers turn online for content. TV ad spending in the U.S. will decline 4.2% to $66.9 billion next year, eMarketer is forecasting. Mediaweek/Adweek (12/3)

Forecast calls for stable ad growth online, more troubles for print
The online ad segment, despite the recession, in 2009 will maintain its slower, but steady growth, and is likely to expand in the area of video and social networks, according to Fitch's latest media forecast. The news isn't as positive for print, as there is a possibility that several cities could lose their daily newspapers by 2010, according to Fitch. PaidContent.org (12/3)

The Buzz(CORPORATE ANNOUNCEMENTS)

Honoring Excellence In Travel Marketing
The top hospitality, travel and tourism-related advertising, public relations and Web marketing will be on display at the HSMAI Adrian Awards Gala, January 26, 2009 at the New York Marriott Marquis. This black-tie, multimedia extravaganza celebrates award-winning work and lifetime achievement. Reserve your seats today at www.AdrianAwards.com.

Interested in learning more about advertising in AAAA SmartBrief? Contact Dena Malouf at (202) 407-7837 or dmalouf@smartbrief.com.

Marketer News

PepsiCo fills new chief marketing post
Jill Beraud, a former marketing executive for Victoria's Secret, has been appointed to PepsiCo's new position of chief marketing officer. Brandweek (12/3), CNNMoney.com/Dow Jones Newswires (12/3)

Macy's-branded flick to air Dec. 10
Macy's is turning to the TV set to extend its brand association with the Christmas holiday with a 3-D animated movie, "Little Spirit: Christmas in New York," which will feature Macy's Herald Square flagship store. Advertising Age (tiered subscription model) (12/3)

Association News

Have You Been Visiting the 4A's Business Development Blog?
It's the people, stupid! Shumaker, Moorman, Beals, Sutter, Woodruff, Snow, Langton and other new business pros share their views on key agency growth and business development opportunities on the 4A's Business Development Blog.
The 4A's established the blog as a community resource for members (and a select group of industry new business experts) to share ideas, advance best practices, and improve both the effectiveness and efficiency of the industry's business development activities. Read what your colleagues have to say and then add your post to the community discussion
To access the Business Development Blog go to www.aaaa.org/bizdevblog, log in to the 4A's Web site, and join in the discussion.

MediaBank Is First Media Management System to Partner With Ad-ID
MediaBank, a leading provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4A's) and the Association of National Advertisers, Inc. (ANA), today announced the integration of Advertising Digital Identification (Ad-ID) with MediaBank's technology platforms to help reduce common inefficiencies associated with the advertising and media buying process.
The full MediaBank product suite will integrate with Ad-ID to allow advertisers and agencies to more effectively manage metadata and measure performance throughout any media campaign lifecycle.
To learn more about this important initiative, please visit the 4A's Web site.

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	Recent 4A's SmartBrief issues: Wednesday, December 03, 2008 Tuesday, December 02, 2008 Monday, December 01, 2008 Wednesday, November 26, 2008 Tuesday, November 25, 2008			Lead Editor: Adam Mazmanian Contributing Editor: Robert DiGiacomo Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005