| January 2, 2008 | News for the cable and broadband industry |
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- Will a federal judge deny an antitrust cable a la carte suit?
On March 10, major cable companies and programmers will ask a federal judge in Los Angeles to reject an antitrust suit that would require pay-TV distributors to allow consumers to buy channels a la carte. In a Dec. 21 court filing, Comcast, on behalf of the cable firms, said the suit was an attempt to alter the antitrust laws. Viacom, representing cable programmers, said antitrust laws did not provide consumers a right to buy channels individually. Multichannel News
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- FCC gives green light to Ion Media deal
The FCC has given its stamp of approval to the buyout of Ion Media Networks' TV assets by Citadel Investment Group, which is expected to invest $100 million in the network. Ion's programming is distributed via cable, satellite and broadcasting platforms. Variety/Associated Press (subscription required)
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| Eye on Video | | |
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- Cable industry gets ready for torrid HDTV growth
One of the hottest areas of growth in the entertainment industry in 2008 will be high-definition programming, according to this article, and the country's dominant cable firms will be rolling out a variety of HD offerings this year. Time Warner Cable, for one, is spending $50 million in North Carolina and South Carolina so it can offer an unlimited number of high-def channels by the middle of 2008. The News & Observer (Raleigh, N.C.)
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| Marketing Trends | | |
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- Analysis: Marketers must add multicultural layer to Net campaigns
With the spending power of U.S. Hispanics, blacks and Asians expected to rise to $3 trillion by 2011, marketers hoping for success with these demographic groups need to ensure that culturally relevant references and content are a part of their digital marketing efforts, according to this article. Brandweek
(12/31)
| Advanced Products | | |
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- Cable nets discover the attraction of online gaming
Female-skewing cable channels such as Lifetime and Oxygen are staking their claims in the estimated $2-billion-plus casual-gaming business. Lifetime, for example, offers games such as "Diner Dash" and "Be My Bra," which, besides being fun to play, are meant to bring users back to the channel's Web portal. New York Post
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| The Buzz(CORPORATE ANNOUNCEMENTS)
The HBO Documentary, I Am An Animal: The Story of Ingrid Newkirk and PETA, out on DVD from HBO Video on January 8, 2008, provides an exclusive look at Newkirk's personality and motivations as well as PETA's ideology and often militant tactics, while counterbalancing views with the voices of some of the organization's outspoken critics.
Interested in learning more about advertising in CTAM SmartBrief? Contact Mark Lasser at 202-737-5500 x317 or mark.lasser@smartbrief.com.
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| Competitive Watch | | |
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- EchoStar splits assets
As expected, EchoStar Communications on Tuesday split into two corporate entities. EchoStar Holding houses the technology and infrastructure assets as well as the recently acquired Sling Media. The company's Dish Network satellite-TV service will remain within EchoStar Communications, which will be renamed Dish Network Corp. Broadcasting & Cable
(12/31)
| Association News | | |
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Come dine with Anthony Zuiker, creator of "CSI"!
Join Anthony Zuiker at CTAM's opening dinner at the 2008 Research Conference in Los Angeles (Feb. 6 to 8). Then hear what Larry W. Jones, president of TV Land, has to say about the industry. Register and book your hotel early!
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Summit registration is now open
Register for the CTAM Summit by Jan. 31 and save up to 20%. This is your opportunity to lock in the lowest available rates. And with no worries, all registrations are transferable. Join the brightest minds in the industry, Nov. 9 to 11 in Boston, to learn from outside business leaders and one another.
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