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| Programming Trends |  |  |
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- Report: Writers strike could hit late night first
With TV writers set to go on strike at the end of the day, late-night talk shows such as Comedy Central's "The Daily Show With Jon Stewart" and "The Colbert Report" could be the first to feel the pinch, according to this story. Both shows, along with their broadcast counterparts hosted by David Letterman and Jay Leno, rely heavily on union writers and could start showing reruns almost immediately. Variety (subscription required)
(10/30)  
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Will newsmagazines fill programming gap, if the writers strike?: Should there be a lengthy writers' strike, the networks won't be able to fall back as easily on newsmagazine programming, since they largely have replaced the genre with reality shows, according to this article. Even if the networks ramp up production of newsmagazines and documentaries, they run the risk of alienating viewers with too much of the same thing, one ex-network executive said. Variety (subscription required)
(10/30)
- Nat Geo Channel, Cable Positive team up for AIDS film
Ashley Judd will star in an upcoming film produced by the National Geographic Channel and the group Cable Positive to highlight the importance of AIDS education, research and care. The film, "India's Hidden Plague," will debut Nov. 30 on the National Geographic Channel and via Cable Positive's video-on-demand offerings. The Hollywood Reporter
(10/31)
- TBS hits a home run with MLB post-season coverage
TBS made the most of its rookie season covering Major League Baseball post-season play. The network earned first-place honors for October in prime time, with 3.1 million average viewers and a 123% bump in total viewers for the month. Variety (subscription required)
(10/30)
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| Advertising Trends | | |
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- Super Bowl ads nearly sold out
The NFL's premier event doesn't kick off until Feb. 3, 2008, but Fox reportedly has already sold in excess of 90% of its ad space for the big game, with between five and 10 30-second spots still up for grabs, according to one source. Advertisers are paying about $2.7 million per 30-second spot, but the price includes placement on a special MySpace.com Super Bowl site. Advertising Age (tiered subscription model)
(10/30), Mediaweek
(10/30)
- Analysis: What Google, Nielsen stand to gain from pact
The new-meets-old media partnership between Web giant Google and TV-ratings leader Nielsen is likely to offer long-term advantages for both companies, with the former taking a key step toward applying its online ad metrics to the TV market, and the latter gaining access to the top Net ad company, according to this article. Broadcasting & Cable
(10/28)
- NBCU, IGA strike in-game ad partnership
NBC Universal has teamed up with in-game advertising network IGA Worldwide to develop and sell ads within video games. The deal allows NBCU to offer premium inventory in games published by such big names as Activision and Electronic Arts, as part of larger digital ad packages. Mediaweek
(10/30), Broadcasting & Cable
(10/30)
NATPE News
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NATPE VideoNuze opt-in
 Starting Wednesday, Oct. 31, the NATPE dailyLead, which has been produced by SmartBrief, Inc., will no longer be published.Instead, you can go here to begin receiving our new and improved free product, NATPE VideoNuze, produced by Broadband Directions LLC -- with no interruption -- starting Thursday, Nov. 1.
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| Technology and Platforms | | |
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- U-verse expands in Michigan
AT&T has signed up more U-verse TV subscribers in Michigan, adding Wyandotte and Lake Orion to its list of service areas. As part of marketing the service, which is now available to 300,000 household subscribers in southeastern Michigan, AT&T also is promoting its carriage of the Big Ten Network in the Detroit area to compete with Comcast. Multichannel News
(10/30)
| Quote of the Day | | |
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 | If you look at the 'Grey's Anatomy' live number by itself, you go, 'Oh my God, it's a terrible number.' But if you look at the DVR numbers, too, it's the highest-rated show on television.""
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