| News about digital retail commerce |  |
- Report: $7 billion in taxes lost due to online retailing
A report by the Center on Budget and Policy Priorities says states and local governments are missing out on more than $7 billion annually in lost revenue because online retailers do not charge sales tax. The report says the municipalities could recoup some of the money if they adopted measures similar to those approved in New York. Amazon.com has been leading the charge to keep online retailers exempt from charging sales tax and is opposed to the New York measure, dubbed the "Amazon law." Reuters
(11/16)
     
 | Fashionista™: The New Webcam Social Shopper
Fashionista is a new social shopping tool combining the benefits of the fitting room with the convenience of online shopping and the power of the social web. With Fashionista shoppers virtually model clothing via webcam, instantly switch into recommended pieces and immediately share favorite looks via Facebook. Try Fashionista on for style. |
- Japanese TV show markets outfits worn by characters via Web site
"Real Clothes" is a television drama set in the women's clothing section of a department store and broadcast by the Kansai Telecasting Corp. in Osaka, Japan. The show is making it easy for viewers to buy the clothes worn by the actors by marketing the items through its Web site. Actors on the show announce at the end that the clothes are available online. The Japan Times/Kyodo News
(11/17)
 | Control merchandising interactions across search, personalization, analytics, promotions and catalog with easy-to-manage rules you create. Download this whitepaper to learn how you can replicate bricks-and-mortar product presentation techniques online and deliver a more relevant shopping experience to your customers. |
- Online retailers learn benefits of engaging customers
Online retailers increasingly are realizing that they can enhance their customers' experiences and earn more money by engaging customers, but it must be done in an authentic and personal way. However, experts say patience is a key to a long-lasting, fruitful social-media campaign. Practical eCommerce
(11/16)
- Social-media marketing goes hand in hand with search, PR
Social-media marketing greatly influences search engine optimization and traditional PR, so the three should not be separate parts of your online strategy, Aaron Kahlow writes. "Integrate social and see the results. Let it stand alone and you may be in for a rude awakening," he notes. ClickZ
(11/16)
- Column: Keep online shoppers engaged with simple measures
Charles Wiedenhoft, director of business planning and optimization for Red Door Interactive, advises online retailers to avoid giving consumers any reason to abandon their shopping carts this holiday season. Wiedenhoft suggests simple measures that can be taken to enhance the shopping experience. For example, he suggests highlighting special promotions throughout the purchasing funnel, rather than just on the home page. E-Commerce Times
(11/17)
 | FREE Whitepaper Download: Lessons for Loyalty Online
See how online retailing is different from the physical realm of brick and mortar stores and discover why customers don't always complete a purchase. Also learn about the role of Rich Internet Applications (RIAs) in creating engaging online experiences, and discover how to align your site with shoppers' ever-growing expectations. |
| Companies in the News |  | |
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- Italy's Yoox plans to fund growth strategy with IPO capital
Yoox, the online fashion retailer based in Italy, plans to raise a couple of hundred million euros through an initial public offering. Federico Marchetti, founder and CEO of Yoox, said the money raised will be used to finance the retailer's growth strategy. "The capital increase will serve above all to help us grow organically ... we will also open one of two new markets in Asia," Marchetti said. Forbes/Reuters
(11/17)
- Asos CEO Robertson says Tesco isn't a threat
Nick Robertson, CEO of the online fashion retailer Asos, said Tesco's effort to become the top clothing retailer by volume is not concerning. "The key word [in their announcement] is 'clothing,' as opposed to 'fashion'," Robertson said. "To be honest, they can sell all the clothes they like ... but my fashion-loving customers aren't going to be all over the Tesco clothing Web site." Financial Times (tiered subscription model)
(11/17)
| Interactive Advertising | | |
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- Study: Combo of ads, subscriptions offers model for Web publishers
As online content providers search for ways to get readers to pay for access, a new survey from Forrester finds that receptivity to various payment models varies substantially. Some 80% of consumers said a "pay wall" would be a deterrent to them using a site, although college-educated consumers and high earners were more apt to pay for online newspaper access. Mediaweek
(11/16)
| Editor's Note | | |
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- More holiday shoppers plan to pay with cash, debit cards this year
According to a new NRF survey, one-fourth of holiday shoppers will pay for gifts this year with cash and 42.5% plan to pay primarily with debit or check cards. "With many holiday shoppers focused on spending within their limits, it's no surprise that fewer people will be relying on credit cards this year," said Tracy Mullin, president and CEO of NRF. Read the news release.
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More than half of men have watched online videos for products that they researched on the Web. Source: 
