| News for the promotions & integrated marketing industry |  |
| Integrated Marketing Campaigns & Strategy |  |  |
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- Gillette ends interactive ad promo when samples run dry
Cablevision's Optimum Select interactive ad offering is working so well for Gillette that the marketer had to cut its campaign a week short after running out of promotional materials. In just the first week after launching the program on Oct. 6, viewers used their remote controls to request 30,000 samples of a new Gillette body wash. ClickZ
(10/21)      
- Wipes promos balance delicacy with frankness
Kimberly-Clark is adopting a frank if soothing tone in a campaign for its SoothingClean moist flushable wipes, marketed under the Cottonelle brand. The campaign, which includes TV spots and a dedicated microsite, tells consumers that "the gentle care you give to your face, hands and legs, also goes to your tush." Procter & Gamble's Charmin brand is marketing a product in the same category called Freshmates with a Web video. NYTimes.com
(10/19)
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- Survey ranks in-store pitches
According to a just-released survey, 60% of shoppers are making brand choices while in the retail environment, with 32% of respondents rating in-store ads as "very effective" as compared to 27% for ads viewed outside the store environment. "The Elements Report," released Tuesday, also polled consumers about the effectiveness of different types of in-store media, with end-aisle displays ranking as the most engaging. Brandweek
(10/20)
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- Evaluating de-cluttered Wal-Marts
Under its much-touted "Project Impact," Wal-Mart updated in-store signage and redesigned some of its supercenter stores with wider aisles to allow shoppers more space to move around. So far, Wal-Mart executives have been positive about the results, and according to CEO Mike Duke, "customers love it." This article reports on how the changes may be affecting sales. Advertising Age (tiered subscription model)
(10/19)
- Target, CVS offer rewards for reusable bags
With retailers getting pressure from legislators, environmentalists and consumers to become more eco-friendly, Target and CVS have announced plans to reward customers who eschew plastic bags. Target said it will offer a 5-cent discount for each reusable bag used, while CVS will reward shoppers with $1 on their CVS cards for every four times they decline to use plastic. USA TODAY
(10/19)
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Networking in the Windy City
Join fellow Chicagoans for a Morning Food Fight -- the first in a Series of Delicious Discussions, on Nov. 10, at the Mid America Club. The session, "Where are your Consumers Hiding?" will offer facts, trends and exhibits that will help you find today's elusive consumers. Click here for more info and to register.
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