| News for the marketing at-retail industry |  |
| Top Story |  |  |
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| Industry Focus | | |
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- The war between private labels, major brands
 Retailers should keep long-term goals in mind by developing private-label products that have their own identities and are worthy rivals to those sold by major marketers, according to Terri Goldstein, CEO-founder of The Goldstein Group. Retailers also would be wise to keep shelf space available for major brands, because some consumers who have traded down to store labels will resume buying major brands, Goldstein writes. Brandweek
(11/2)
     
- Clorox gets a lift from disinfecting products
Clorox reported a 23% profit boost to $157 million, though revenue fell 1% to $1.4 billion. Clorox disinfecting wipes and Hidden Valley salad dressing contributed to volume growth, while sales of Glad trash bags and green introductions such as Clorox Green Works Natural Laundry Detergent were weak. Brandweek
(11/2)
| Marketing Spotlight | | |
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- Poll finds business leaders "most persuasive" pitch people
More than one in three consumers ranked business leaders as the "most persuasive" endorsers of products in advertisements, with athletes ranking second, followed by TV/movie stars, according to an AdweekMedia/Harris Poll. Ex-politicians were cited by 39% as the "least persuasive," with TV/movie stars and business leaders placing second and third, respectively, in the least-persuasive category, the survey found. Adweek
(11/2)
- Naming 2010
Advertisers are split on whether to refer to 2010 as "twenty ten" or "two-thousand ten" in their TV and radio advertising. The issue is taking on urgency as automakers advertise cars for the 2010 model year. The New York Times
(11/2)
| In-Store Design | | |
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- Illy looks to fill American coffee cups
Italian coffee marketer IllyCaffè SpA is trying out a new retail plan to reach U.S. coffee drinkers. The company is offering cafes that want to sell Illy coffee a certification program under which the businesses use Italian equipment, recipes, techniques and, naturally, Illy coffee. So far, 28 shops in the U.S. boast the "Artisti del Gusto" certification. The Wall Street Journal
(11/3)
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