| June 25, 2008 | News for the advertising, media, and marcom industries |
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- Real men, women behind ad campaigns featured in exhibit
"The Real Men and Women of Madison Avenue and Their Impact on American Culture," an exhibit running through Sept. 26 at the New York Public Library, puts a spotlight on the ad creatives behind many of the industry's iconic slogans and campaigns. Adweek
(6/24)
      
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- The view from Cannes
The Cannes Lions International Advertising Festival isn't all about swanky nightclubs, boozy yacht cruises and poolside parties -- but you wouldn't know that from this Advertising Age photo gallery. Advertising Age
(6/22)
- Pfizer confirms review, but says consolidation not aim
Pfizer has confirmed the launch of a major agency review that will include creative, PR, digital and possibly other segments, but has denied speculation that it's looking to consolidate its $1.2 billion marketing budget. "The intent is not to consolidate," said Ray Kerins, VP-worldwide communications at Pfizer. "The intent is to understand our agency partners better. This is not a full blanket sweep of all the agencies." Advertising Age
(6/24)
- GroupM gets social
A new unit of media firm GroupM will focus on social media. The Social Media Marketing service will be based out of St. Louis firm Outrider, which is part of GroupM Search, and will be a resource for GroupM media networks. Adweek
(6/24)
, MediaPost Communications
(6/24)
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- Citigroup may try new "deal" on interest rates, ads
Citigroup, facing financial challenges amid a slumping economy and a slowdown in the credit card business, reportedly is considering a repeal of its 2007 pledge that it would no longer hike interest rates on cards "at any time, for any reason," although it maintained the right to raise rates upon a card's renewal. The promise -- marketed as "A deal is a deal" -- helped stave off additional federal regulations and also inspired rivals to offer a similar pledge to their cardholders, according to this article. The New York Times
(6/25)
- At Kia, selling cars is no joke
Kia Motors America, under new marketing director Tim Chaney, has abandoned the over-the-top, comedic tone that had characterized its TV ads in favor of a more serious approach that emphasizes the value and fuel efficiency of its models. The "More for your money" spots from DavidandGoliath, Los Angeles, also pit Kia models against better-selling rivals from Toyota, according to this article. Advertising Age
(6/24)
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- Disney retools site -- again
For the second time in two years, The Walt Disney Company is revamping its Disney.com portal to make it more appealing to its young users. The site, which will be reorganized into categories including "Games," "Videos" and "Characters," will offer more free video and additional activities for cell phones. "It's a repositioning of our digital front door," said Paul Yanover, EVP and managing director of Disney Online. The New York Times
(6/25)
| Trends & Research | | |
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- BIGresearch: Marketers should target consumers at work
With Americans spending more time at work than ever before, marketers should place more emphasis on targeting on-the-job Web surfers, who are making decisions about electronics and grocery purchases and where to dine out, according to the results of a new survey from BIGresearch. "As marketers are looking to maximize ROI, the importance of targeting gainfully employed, value-seeking consumers is essential," said Phil Rist, EVP-Strategy at BIGresearch. MediaPost Communications/Research Brief
(6/24)
- Interactive's share of ad budgets on the rise
 Interactive media's share of ad budgets has increased from 8% in 2005 to 14% this year, and should reach 16% in 2009, according to a new report from GroupM. The study -- dubbed "Interaction: Addressable, Searchable, Social and Mobile" -- also found that in 2007 display ads accounted for about 45% of interactive spending, versus 38% for search. Mediaweek
(6/24)
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- Tyson's rivals scratch out victory in game of legal chicken
 A series of court cases involving Tyson Foods' rivals have resulted in the poultry producer removing marketing claims, initially approved by the USDA but later rescinded, that its chickens were raised without antibiotics. While Tyson's chickens weren't administered antibiotics intended for human use, they did receive veterinary antibiotics. But the long-term result for poultry producers might be an end to the making of any similar health claims in ads, which court documents show helped boost Tyson's chicken sales by 35 million pounds, according to this article. Advertising Age
(6/24)
- CAMY uncorks alcohol and youth report, then fades away
A study from Georgetown University's Center for Alcohol Marketing and Youth revealed that TV viewers ages 12 to 20 saw an average of 301 ads for beer, wine and spirits in 2007, up from 217 in 2001. The Distilled Spirits Council of the United States faulted CAMY's methodology, while a spokesman for Miller Brewing said, "CAMY continues to distort the facts about advertising." This is CAMY's final report -- the group is disbanding because of a federal law commissioning a government entity to track young people's exposure to alcohol ads. Advertising Age
(6/24)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
WCVB-TV 5 ABC Boston profiled the "TV to Web Click Through" or "clickable moment" on the top-rated Chronicle Show Monday, June 23, 2008. The Backchannelmedia technology allows TV stations, syndicated shows, and cable networks to transform their content and advertising into 'click through' programming. Click here to view the 90 second video story.
Interested in learning more about advertising in AAAA SmartBrief? Contact Henry Murphey at 202.737.5500 ext. 245 or hmurphey@smartbrief.com.
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| Technology | | |
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- Ad-skipping software is out there, but not widely used
Software to block Web ads including pop-ups, display ads and embedded video is readily available, but so far it has not been widely adopted by users. IAB's VP for public policy, Mike Zaneis, said, "we are nowhere near that doomsday scenario," in which ad-blocking makes it impossible for publishers to monetize their sites. For instance, the popular political blog Daily Kos uses technology to identify users with ad-blocking software and requests that they allow ads to appear or else pay a fee for the content. The Washington Post
(6/25)
- Charter-NebuAd targeting deal on hold
A plan by cable system and ISP Charter Communications to serve ads based on overall user behavior -- a practice known as "deep packet inspection" -- has been shelved amid complaints from both consumers and lawmakers. Rep. Edward Markey, D-Mass., said, "The fact is that it would have allowed profiling of an individual -- where they were going and what they were doing online, and there was no guarantee that this information could not ultimately be compromised." As an ISP, Charter can access all aspects of a user's online activity -- each site visited and every search, instant message and e-mail. The Washington Post
(6/25)
, The Wall Street Journal
(6/25)
| Association News | | |
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Agency Value Creation Center
News, events and advice on agency compensation matters
"Winners hold on to talented employees and develop more. Fill mid- and high-level jobs with outstanding internal talent whenever possible. Create and maintain top-of-the-line training and development programs. Keep senior management actively involved in the selection and development of people." These insights on recruitment and retention have been excerpted from "What Really Works," by Nithin Nohria, William Joyce, and Bruce Roberson (Harvard Business Review, July 2003).
| SmartQuote | | |
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