| December 12, 2007 | News for marketing professionals |
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- Strike could weaken TV's ad picture
The networks, already feeling the heat from advertisers this season over lower prime-time ratings and the absence of any breakout hits, could have more trouble on their hands, once they run out of new content in January and February. "We believe that with each day the strike persists, broadcast programming's hold on viewers, and potentially advertisers, is weakening," said Douglas Anmuth in a Lehman Bros. research note. "Advertisers could be forced to reallocate ad dollars to other media if broadcast ratings fall short of guarantees made." Los Angeles Times
(12/12)       
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| | 50% of your search dollars are spent on branded search
Are you paying too much for search? An Atlas study found that over 50% of the dollars spent on PPC is spent on people using their search engine for navigation. If consumers are using search to find a known site after they've been influenced by other ads – display, rich media, video, etc – which ad should get the credit? Find out more: read Atlas' whitepaper. | |
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| Company News |  | |
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- Coke considering Super Bowl play
Coca-Cola Co., having generated considerable buzz earlier this year with its first Super Bowl spots in eight years, reportedly is considering signing up for the 2008 edition. Coke rival PepsiCo long dominated the big game's ad playing field, but that's no longer the case since Coke's return, according to this article. Advertising Age (tiered subscription model)
(12/11)
- LG names new global agency partners
LG Electronics has selected WPP Group shops MindShare and Young & Rubicam and Publicis Groupe's Publicis Modem, each handling a portion of the ad account. They will work together with Publicis' Bartle Bogle Hegarty, London, which earlier this month was tapped to handle its worldwide branding strategy, product creative and marketing communications. Adweek
(12/11)
| Market Trends | | |
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- Lavish upfront parties could be strike casualty
The ongoing writers' strike has prompted the major TV networks to consider ending their annual tradition of hosting extravagant, star-studded live productions to herald each new season of programming. While NBC Universal President Jeff Zucker has publicly mulled scrapping the network's upfront show, he maintains that the selling portion of the upfront remains "the best mechanism" for matching advertisers with network schedules. NYTimes.com
(12/12)
- Nielsen names top media, products for 2007
The Nielsen Company on Tuesday published its annual Top Ten lists, naming top-rated TV shows and other media, and products across many categories. For example, T-Pain's "Buy U A Drink" was the most popular ringtone, Coca-Cola led all rivals in TV product placements, Google averaged the most unique users per month, and residents of Austin, Texas, are the biggest blog fans in an urban market. Editor & Publisher
(12/11)
- CXOs adapt to changing consumer behavior
Increasingly consumers are taking advantage of public interactive channels like blogs and ratings Web sites to voice their unhappiness with products and services. To combat this trend, companies are hiring chief customer experience officers, or CXOs, to help bridge the gap between marketers and customers. Adweek
(12/11)
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- MTVN thinks Fusion with new digital ad unit
MTV Networks has created a new unit, Digital Fusion, to produce tailored multiplatform campaigns for its ad partners and offer packaged ad deals that feature content from across the company's various Internet properties. Mediaweek
(12/11)
| Multicultural Marketing | | |
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- Hispanic media execs create Mio.TV
Ex-Telefonica Media Chairman Manuel Garcia-Duran has teamed with other Hispanic media experts to form Mio.TV, a bilingual multimedia site that fuses features of popular online social-media tools into a "virtual dashboard." Mio.TV is set to go live in March, with Jaguar, Volvo and Land Rover among its initial sponsors. Mediaweek
(12/11)
| AAF Spotlight | | |
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AAF Announces 2008 Mosaic Career Fairs
Interested in a marketing, public relations or advertising career? The American Advertising Federation (AAF) invites you to attend the 2008 Mosaic Career Fairs, in Chicago, Anaheim, Calif., and McLean, Va. In 2007, nearly 450 college students from across the country and representatives from 75 top advertising, marketing and media companies participated in the Mosaic Career Fairs, sponsored by Gannett, USA TODAY, Leo Burnett USA and The Walt Disney Company. The Mosaic Career Fairs feature career development workshops, panel discussions with industry professionals, one-on-one resume and portfolio critiques, a recruiters expo with some of the country's top advertising, marketing and media companies and on-site interviewing. For more information, go to www.aaf.org/mosaicfair or contact Tricia Ward at tward@aaf.org.
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