Reaping Return from Alternative Pay-Per-Click Engines

For many advertisers, smaller pay-per-click search engines offer a more affordable and targeted approach for reaching online buyers -- not to mention quicker deployment, robust reporting systems and better customer support. This all adds up to a greater return on investment from search marketing campaigns.

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With more than 400 million searches daily on our extensive network, LookSmart is the budget- and people-friendly online advertising alternative. We offer affordable, targeted pay-per-click advertising with accessible customer support for all advertisers -- no matter what their size.

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LookSmart is an online advertising and technology company that provides relevant solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers, and vertical search sites and Web tools for consumers.

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MarketExpo Case Study

Driving Awareness with PPC

"LookSmart helped TonsilFacts.com successfully increase the volume and quality of site traffic through more targeted search marketing, at a lower cost-per-click."

Kevin Tausend, Director of Marketing, TonsilFacts.com

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As search ad costs rise, marketers seek other options

A MarketWatch report on a number of mid-sized advertisers finds that some marketers are responding to the rising cost of search advertising by looking to other media for advertising opportunities. The rising cost of auction-based text ads stems from increased interest in search engine advertising, which is still inexpensive relative to traditional media forums such as TV and radio. MarketWatch (01/03)

Tips to get ahead in search engine marketing

Search marketing is unmatched in its ability to quickly and accurately pinpoint customers' preferences. Get the most out of online search marketing by paying for only what you need to be on top, understanding the nuances of search engines and mixing up the primary engines with which you do business. SmartBIZ (03/05)

The future of search

While it appears that Google and other market makers have sewn up the general search engine space, there is still room for engines that are able to provide results in specific niches, like health, automotive, finance, travel and others. Other new search engines are trying to distinguish themselves from major players by offering such things as human-ranked results or mobile search. San Francisco Chronicle (03/05)

Search experts examine search-ad networks

This special report covers a panel discussion from the August Search Engine Strategies Conference in San Jose, Calif., on how to get the most out of the top pay-per-click ad programs. Although Google, Microsoft and Yahoo! have similar programs, they incorporate unique features that require different campaign tactics. Search Engine Watch (9/25)

Search ads losing appeal for small business

With the price per click of simple text search ads jumping by an average of 31% over the past year and fewer sales resulting from the ads, some small and medium-sized businesses that once relied on them are considering other, less costly marketing aids. Some e-tailers are running ads on MySpace and YouTube, or pitching their wares on blogs or niche sites, while others are turning to old-school print and radio. BusinessWeek (01/22)

Editor's Note:
The SmartBrief news archive contains content appearing previously in SmartBrief publications. SmartBrief editors were not involved in the selection of these articles for the Sponsored Feature.