| News for the advertising, media, and marcom industries |  |
| Top Story |  |  |
|
- Wall Street Journal debuts new magazine
The press got an advance look at The Wall Street Journal's new glossy weekend magazine titled WSJ. The magazine has attracted 51 advertisers -- mostly purveyors of luxury wares -- in the hopes of reaching the Journal's well-heeled readership. NYTimes.com
(9/3)      
| Agency News | | |
|
| Creative | | |
|
| Media | | |
|
- LinkedIn, CNBC make content deal
In a content partnership, CNBC footage will be available on LinkedIn, and LinkedIn's community-generated content will be screened on CNBC. CNBC does not get access to LinkedIn members' profile data but may in the future, and analysts predict targeted advertising may become an issue. Financial Times (tiered subscription model)
(9/4)
- Golf Network tees up screens in 100 locations
The Golf Network, a digital out-of-home network from The Sports Retail Networks, by November will begin airing in more than 100 retail outlets. Plans call for the network, which will coordinate point-of-purchase promotions via Radio Frequency Identification, mobile messaging and interactive displays, to have a presence at 1,000 retail sites by 2010. Mediaweek
(9/3)
| Trends & Research | | |
|
- In online advertising, the rich (Google) get richer
Online advertising is a bright spot in a down economy, with growth of 20% reported in the U.S. for the second quarter of this year. Marketers are funneling more of these ad dollars into search, and for many, search means Google, which boasts about 70% of the U.S. search advertising market, estimated to reach $10.4 billion this year. The trend in search could have negative consequences for companies like AOL and Yahoo!, which have invested in display ads. Display ads are expected to bring in $5.2 billion in 2008 versus $4.5 billion last year. The Wall Street Journal (tiered subscription model)
(9/4)
- Data show mobile Web impressions up nearly 30% in Q2
The overall number of mobile Web impressions jumped 29.4% in the second quarter, compared to the same period in 2007, according to research from Crisp's Wireless Publisher Network. At the same time, users are relying less on mobile carriers' prepackaged portals, or "decks," with research showing 45.7% of mobile traffic in the second quarter resulted from "decks," vs. 53.4% in the first quarter of this year. Mediaweek
(9/3)
| Marketer News | | |
|
- Wal-Mart to launch in-store digital network
The Wal-Mart Smart Network is a new digital version of the discount chain's current in-store satellite-delivered TV network. The new network will debut in about 300 locations by the holiday season, with plans to have 27,000 screens in use by 2010, according to this article. Mediaweek
(9/3)
 |
|  |
| The Buzz(CORPORATE ANNOUNCEMENTS)
Honoring Excellence in Travel Marketing. Agency professionals work hard all year to develop creative campaigns to entice guests to visit their clients' destinations, stay in their hotels, come to their attractions and use their transportation services. Now is the time to be recognized. Enter the 2008 HSMAI Adrian Awards at www.adrianawards.com by Fri., Sept. 5.
Interested in learning more about advertising in AAAA SmartBrief? Contact Dena Malouf at (202) 407-7837 or dmalouf@smartbrief.com.
 | |
 |
|  |
| Technology | | |
|
- Yahoo! and Verizon renew rev-share deal
Yahoo!'s revenue-sharing distribution deal with Verizon Communications is aimed at drawing more users to the Web portal's search, e-mail and instant-messaging tools. Under the terms of the new deal, Yahoo! will share ad revenue with Verizon; in their previous deal, Yahoo! compensated Verizon for driving traffic to the portal in addition to sharing ad revenue. The Wall Street Journal (tiered subscription model)
(9/4)
| Association News | | |
|
-
Professional Development Seminar: Speak to be Heard, Communications Strategies That Get Results
Whether you're preparing for a high-stakes presentation, sales call or meeting, honing your communication skills, or getting people to listen and take action, how you communicate is your ticket to success. Communicating to achieve results is a process. It's one of the most powerful tools you can use to distinguish yourself and your peers from the competition. When you need to say something important, you need access to the best tools to deliver your message. This highly interactive American Association of Advertising Agencies workshop, Sept. 17 in Dallas, will be led by one of the leading presentation skills coaches in the United States, Stacey Hanke, and will focus on the essentials to business excellence through professional communication, including preparation, influence, leadership characteristics, structure, delivery and consistency. Learn more and register online today at the AAAA Web site.
| SmartQuote | | |
|
 | I wouldn't say it's cold, but every year Winnipeg's athlete of the year is an ice fisherman."
|
| |
| Advertise |
|
Senior Account Director:
Dena Malouf (202) 407-7837
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent 4A's SmartBrief issues:
- Wednesday, September 03, 2008
- Tuesday, September 02, 2008
- Friday, August 29, 2008
- Thursday, August 28, 2008
- Wednesday, August 27, 2008
| | | Lead Editor: Adam Mazmanian
Contributing Editor: Robert DiGiacomo
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2011 SmartBrief, Inc.® Legal Information |
|
