| February 1, 2008 | News for the cable and broadband industry |
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- Mystery bidder paves path for nationwide open network
An unnamed company has put forth a $4.71 billion bid for the highly prized C-block chunk of spectrum being auctioned off, ensuring that the airwaves would be used to build a nationwide open wireless network, which the Public Interest Spectrum Coalition says supports "the future of an open Internet." While the bidder remains anonymous for now, a host of companies has qualified to participate in the auction, including cabler Cox Communications. The Washington Post
(2/1), Broadcasting & Cable
(1/31)      
- Martin unclear on a la carte enforcement
FCC Chairman Kevin Martin reiterated Thursday his call that cable programmers such as Viacom, News Corp. and NBC Universal should offer their content on a wholesale a la carte basis. But, according to this report, Martin was unclear on how the system would be enforced, given that the FCC has said it would not police the unbundling of cable offerings. Multichannel News
(1/31)
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| | X-play and service bundling: strategies in the US market
The US broadband, mobile and TV markets are converging, resulting in a tug of war between fixed operators and cable providers. In addition to product bundles, providers are now working towards integrated products offering a number of services. See how US operators are developing products and state-of-the-art network solutions. | |
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- MTV Networks' Latin American channels get new offerings
MTV Networks has picked up seven new series for the Latin American versions of MTV, VH1 and Nickelodeon. The new programs on MTV Latin America include "The Dudesons," a stunt-heavy offering from Finland, while VH1 got "The Secret Diary of a Call Girl" from Britain and Nickelodeon acquired a teen-centric telenovela from Chile called "Karku." The Hollywood Reporter
(2/1)
| Eye on Video | | |
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- CBS signs up for TiVo Stop//Watch service
CBS has reached a deal with DVR supplier TiVo to use its Stop//Watch service, a syndicated media-measurement tool that provides program ratings on a second-by-second basis and commercial ratings for both live and time-shifted audiences. The service will allow the network "to analyze television-viewing behavior and develop strategies to maximize the impact of our advertisers' messages and product-placement arrangements in this new nonlinear viewing environment," CBS chief research officer David Poltrack said. Broadcasting & Cable
(1/31)
| Marketing Trends | | |
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- DVR data show Super Bowl is tops for commercial viewing
Some of last year's Super Bowl marketers experienced nearly a one-third bump in viewership for their spots through time-shifted watching, according to an analysis by Starcom of TNS and TiVo data. The report also showed the Super Bowl had the best commercial retention of any TV program, with just 1% of live viewers channel-surfing during breaks. Mediaweek
(1/31)
| Competitive Watch | | |
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- Media group: AT&T's U-Verse "sub-par" for PEG viewing
AT&T's U-verse TV service is an "inferior" platform for viewing public, educational and government channels, according to the Alliance for Community Media, whose officials went on to say during recent testimony before a House subcommittee that the service is "sub-par, low resolution [and] cumbersome." Multichannel News
(1/31)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
Hot off its ground-breaking debut season on HBO, Tell Me You Love Me: The Complete First Season arrives in stores on February 12, 2008 from HBO Video. The candid adult series offers an intimate and unfiltered look at three couples as they navigate through critical periods in their relationships.
DELIVERING ONLINE COLLABORATION FOR CABLE MARKETERS.
Wilen Group LC has broken new ground by giving its clients a one-of-a-kind Web tool kit that enables them to operate more quickly, efficiently and seamlessly. W3, built by Wilen Group, allows users to improve productivity by providing a dashboard view of all marketing efforts. Learn more now.
Interested in learning more about advertising in CTAM SmartBrief? Contact Mark Lasser at 202-737-5500 x317 or mark.lasser@smartbrief.com.
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| Association News | | |
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The first-ever CTAM Mark Awards Blog
The first submission deadline for the 2008 Mark Awards competition is Feb. 12. Because of the importance of all the steps to enter, the Mark Awards Blog invites entrants to ask questions, as well as past judges, winners and committee members to share their valuable experiences and tips for winning.
| People & Personalities | | |
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- Kini hire adds up for Comcast
Anand Kini has been named senior vice president of financial planning and analysis for Comcast. He comes to the country's top cable firm from Activision, where he was vice president of financial planning. CED Magazine
(1/2008)
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| Account Manager, Affiliate Sales | HBO | Santa Monica, CA |
| Senior Counsel, IP and Entertainment | HIT Entertainment | New York, NY |
| Account Executive | E-Poll Market Research | Encino, CA |
| Manager, Client Development | E-Poll Market Research | Encino, CA |
| Director, Client Development - LA | E-Poll Market Research | Encino, CA |
| Research Analyst | Hallmark Channel | New York, NY |
| DIRECTOR OF AFFILIATE MARKETING | TVN Entertainment | Burbank, CA. |
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| SmartQuote from Warner Bros. Digital Distribution | | |
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 | When the boy was born, like all Spartans, he was inspected."
--Dilios (David Wenham)
"300," 2006
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| Memorable movie quotes brought to you by Warner Bros. Visit us at www.whvdirect.com. |
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