| August 31, 2010 |
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- ADstruc wants to drag billboards into the 21st century
Outdoor advertising -- including billboards, buses and beach flyovers -- is a $5.8 billion industry that operates without a central Internet clearinghouse. But 26-year-old John Laramie is trying to change that. He says his company, ADstruc, aims to make outdoor advertising campaigns "as easy and as transparent as Google Adwords." He has attracted more than $1 million in seed funding and the interest of giant ad agencies -- but cracking the cartel that controls 65% of billboard space is proving tougher. Entrepreneur.com
(8/28)      
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- Gerzema: Customers want values, not just value
More than three-quarters of Americans say their possessions don't affect their happiness level, according to John Gerzema, keeper of the "world's largest database of information about consumer attitudes," according to this article. The U.S. is moving to an era of "mindful consumption," he says, when values matter as much as products, and buyers are looking for companies that reflect what they believe in. Inc.com
(8/24)
- Avoid these knuckleballs when pitching investors
Venture capital activity was up in the second quarter, but that doesn't mean it's easy to get the money you need. VCs are pickier than ever, and Geoff Oblak of Ascent Venture Partners says you can doom your pitch by setting unrealistic expectations, underestimating potential competitors and emphasizing technology over customers. BNET/Upstarts and Alpha Dogs blog
(8/30)
- How to communicate like Glenn Beck
Love him or hate him, Glenn Beck is a master communicator who can draw a crowd of tens of thousands to the National Mall, Shaun Rein writes. The keys to his success? First, "symbolism and simple messages" that resonate with his audience and stir them to action. Secondly, he understands his target market and hammers relentlessly on themes that are important to them. Entrepreneurs could do worse than to emulate his example, Rein argues. Forbes
(8/30)
- Life's lessons apply in business, too
The most enduring lessons for life and business are the simplest ones, Harvey Mackay writes. He cites the example of former Atomic Energy Commission Chairman Gordon Dean, who died with his life's rules scrawled on an envelope in his pocket. Dean's first two rules: "Never lose your capacity for enthusiasm" and "never lose your capacity for indignation." American City Business Journals/Cincinnati
(8/30)
 | In the same way that proper nutrition enhances facial complexion, a values-driven culture enhances your company's outward appearance."
--John Gerzema, chief insights officer at Young & Rubicam, as quoted by Inc.com
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