| News about digital retail commerce |  |
- Report: Retailers find easier ways into global e-commerce
 The international e-commerce market is alluring to retailers for obvious reasons, but also presents a range of challenges. In a new report, J.C. Williams Group says retailers are discovering ways to reduce the costs and risks associated with entering the global marketplace. However, the report, which was released at the Shop.org summit, also notes that online retailers could do more to improve the shopping experience for foreign consumers. InternetRetailer.com
(9/24)      
 | Venda Flash Merchandising™ enhances eCommerce sites with a range of Flash modules that provide the ability to create customized product collections, to add hotspots to lifestyle imagery, sophisticated promotional landing page carousels and interactive catwalk videos to create a compelling experience for visitors. |
- Cultivate long-term relationships with customers
Shop.org blogger Vahe Katros was reminded of the importance of creating lasting relationships during the Shop.org Annual Summit. One vendor of e-commerce platforms told Katros about educating customers on the basics even though they may be more dazzled by features such as wish lists. Shop.org Blog
(9/24)
- Some retailers still hesitate to enter e-commerce
Now that Zara has finally decided to roll out e-commerce sites in key markets, other retailers no longer have an excuse for not making forays into e-commerce. A lot of bricks-and-mortar retailers seem determined to wait until e-commerce is perfected before taking the plunge themselves. Retail Week (U.K.)
(9/25)
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- J.C. Penney testing mobile coupons
J.C. Penney customers at Houston-area stores will have the opportunity to use mobile coupons that can be scanned while the retailer tests the system. "These mobile coupons are the ultimate in customer convenience because there's no need to clip or carry around a printed coupon, and they can be instantly scanned from a cell phone. It's another way we're innovating to enhance the customer's shopping experience," a J.C. Penney executive said. MediaPost Communications/Marketing Daily
(9/25)
 | 66% of consumers shop online; 44% say they're less likely to trust a Web merchant with their personal info compared to a year ago; 55% have experienced security breaches online.
Download Trust Marks: What's Behind the Label Counts to learn how trust marks can be both an effective marketing tool, as well as just good Web security practice. |
| Companies in the News |  | |
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| Interactive Advertising | | |
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- Panel: Online ads are all about reaching the right target
Online marketing can deliver strong results for clients if ads are targeted to the right audience, according to panelists from Google, Facebook, AOL and other major online players. "It's more about how you place an ad and how you target it," said Jeff Levick, AOL's ad chief.
"That's what's being defined as we enter the next wave of Internet advertising. Matching up content and advertising early in the process rather than trying to match ads with content down the funnel." MediaPost Communications/Online Media Daily
(9/24)
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