| January 4, 2008 | News for the cable and broadband industry |
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- Disney Channel rides "HSM2" to top viewership role in 2007
Fueled by the incredible buzz surrounding its "High School Musical 2," the commercial-free Disney Channel outdrew all cable networks in 2007 for the first time. Disney averaged 2.694 million total viewers in prime time, according to Nielsen data, while USA Network ended the year second overall, but first among the ad-supported cable nets. Variety (subscription required)
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- Landmark's Anstrom says $5 billion is a good deal for Weather Channel
When considering The Weather Channel's online and mobile assets as well as its profitability, the network's reported $5 billion asking price is more than fair, according to Decker Anstrom, president and CEO of TWC parent Landmark Communications. "If you looked at the current profitability and future growth prospects, you'd conclude that that's a very fair starting point in terms of our businesses," he said. Broadcasting & Cable
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- CSTV gets new game plan within CBS Sports
CBS is reorganizing cable channel College Sports Television Networks, which it acquired in late 2005, under the umbrella of CBS Sports. With the new organization, Tony Petitti, executive vice president and executive producer at CBS Sports, will run the day-to-day operations of CSTV. Mediaweek
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- Suddenlink, KCEN-TV reach retransmission deal
After dropping the carriage of LIN TV's NBC affiliate KXAN-TV Austin, Texas, on Dec. 31 for lacking a retransmission-consent deal with the outlet, Suddenlink Communications has signed a long-term agreement to distribute NBC affiliate KCEN-TV Temple, Texas. The transaction calls for carriage of the station and NBC programming to the cable company's customers in Georgetown and nearby areas. Multichannel News
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- McSlarrow named "Man of the Year" by CED Magazine
NCTA President and CEO Kyle McSlarrow has been awarded CED Magazine's "Man of the Year" prize for 2007. In announcing the honor, the cable-industry magazine said McSlarrow had taken a leading role in the ongoing battle against a high level of FCC-proposed regulation. CED Magazine
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- BET set to debut series of political interviews
Fresh off his victory in the Iowa caucuses, presidential candidate Sen. Barack Obama, D-Ill., will help Black Entertainment Television kick off a series of political interviews Tuesday titled "What's In It for Us?" The second installment of the series comes Jan. 15, when BET interviews Obama opponent New York Sen. Hillary Rodham Clinton. Multichannel News
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- CTV mad about AMC's "Mad Men"
CTV, the Canadian broadcast TV company, has acquired the television, broadband and video-on-demand rights to AMC's "Mad Men." The second season of the show, about ad executives in the 1960s, is now in production. Multichannel News
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- TLC checks the reality of Miss America contestants
In a move to whip up excitement around the upcoming Miss America pageant Jan. 26 on TLC, the cable channel tonight will debut a series titled "Miss America: Reality Check." The reality-genre show housed all contestants under one roof as they participated in an "intense set of events and challenges designed to prepare them for the final event," TLC said in a statement. The Seattle Times/The Times-Picayune
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| Eye on Video | | |
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- Report: DVR penetration to rise to 35% by 2012
Despite the increasing popularity of online video and on-demand services, DVR penetration in U.S. television households will continue to expand, nearly doubling over the next five years, according to a new report from market-analysis firm JupiterResearch. ContentAgenda.com
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| Marketing Trends | | |
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- NBCU gives digital out-of-home its first upfront
NBC Universal on Jan. 16 will conduct its first upfront presentation for its digital out-of-home properties. The move reflects both how media companies are addressing advertisers' need to reach consumers in point-of-purchase locations and what appears to be NBCU's interest in nurturing non-broadcast revenue sources in case the writers' strike drags on, according to this article. Advertising Age (tiered subscription model)
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- TVGuide.com to help viewers survive writers strike
To help viewers cope with the prolonged writers strike, TVGuide.com is launching a new channel that will air popular episodes from existing and upcoming TV series from 55 video, broadcast and cable Web sites. The Strike Survival Guide channel also will feature a blog by TV Guide staffers designed to help viewers find shows to watch during the scribes' walkout. Mediaweek
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| The Buzz(CORPORATE ANNOUNCEMENTS)
The HBO Documentary, I Am An Animal: The Story of Ingrid Newkirk and PETA, out on DVD from HBO Video on January 8, 2008, provides an exclusive look at Newkirk's personality and motivations as well as PETA's ideology and often militant tactics, while counterbalancing views with the voices of some of the organization's outspoken critics.
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Interested in learning more about advertising in CTAM SmartBrief? Contact Mark Lasser at 202-737-5500 x317 or mark.lasser@smartbrief.com.
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Deadline extended for the 2008 CTAM Membership Directory
Published in February, the CTAM membership directory lists all CTAM national, board, committee and chapter members, and more. Visit www.ctam.com to learn more about the benefits of CTAM membership. Join by Jan. 18 to be listed in the directory. If you are already a member, you can update your listing online.
| People & Personalities | | |
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- Discovery promotes Hollinger to COO
Mark Hollinger has been tapped for the newly created position of chief operating officer at Discovery Communications, where his oversight will include Discovery Studios and internal content operations. Hollinger, who has been with the company for 16 years, was general counsel and president of global businesses and operations. The Hollywood Reporter
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