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November 13, 2009

Spotlight on Addressing Challenges

3 ways to attract top talent to a troubled company
If your company is "in the toilet," the way to still attract top talent is to offer a generous compensation package and give a clear message on how the candidate will help rebuild the company, Kris Dunn writes. Also, have public relations explain how the candidate can publicize to the rest of the world they're part of the new team. Fistful of Talent (11/12)

B-School Management Insight

Tying corporate social responsibility to the bottom line
Campbell Soup Co. builds support for spending money on corporate social responsibility programs in a down economy by making sure employees understand it's a way to build the business, says Dave Stangis, a company vice president. Metrics are necessary to show the payoff, but "we're all still learning how to make our case for it," he said. Knowledge@Wharton/Leadership and Change (11/11)

Best Practices

Worker testimonials help sell a company to job seekers
To attract job seekers to your company, use employee testimonials on your Web site that show a typical employee workday; demonstrate the company culture; or discuss perks and benefits. An American Psychological Association study found job applicants are more attracted to organizations with such testimonials. Where Great Workplaces Start blog (11/10)

If you can't say anything nice, say it anyway
Believe it or not, employees prefer negative feedback to no feedback at all. Research shows that employees who feel ignored by managers are twice as likely to be disengaged than if they have a manager who focuses on their weaknesses. Gallup Management Journal (free content) (11/12)

What you should say to recruiting contractors: Prove it
To ensure you get your money's worth out of a recruiting contractor, make the vendor provide proof their method will bring the results you seek, Lou Adler writes. Track the percentage of candidates sent to your hiring manager who are interviewed and use a pilot test to compare hiring candidates under the old and new system. ERE.net (11/13)

Managing Your Own Career

FBI agent reveals the secrets of nonverbal cues
FBI counterintelligence agent Joe Navarro says many people don't understand how nonverbal cues can be critical for career success. Mirroring superiors in the way they dress can make them more comfortable with you, and a tilted head conveys you're listening. But hiding your thumbs in your pockets might give the impression you're insecure. Forbes (11/11)

Older workers find encore careers bring second chances
Starting a second career after age 50 can be a risky move, but those who have done it say pursuing their passions, such as becoming alpaca farmers or selling greeting cards, was well worth it. BusinessWeek (11/11)


Human Resources Manager	Sykes	Kingstree, SC
Talent Services Partner	American Cancer Society	Atlanta, GA
Research in Motion	Corporate Recruiter (Bilingual Spanish/English)	Sunrise, FL
Director of Human Resources	The Greater Boston Food Bank	Boston, MA
Contract Recruiter	Life Technologies	Great Island, NY

Featured Content

The Water Cooler

Take a gander at these 50 top gadgets
TIME's list of the 50 best gadgets and breakthrough ideas of 2009 includes a microchip that could help blind people regain partial eyesight; a new roof shingle that doubles as a solar panel; and the "YikeBike," a folding electric bicycle. TIME (11/12)

Editor's Note

Take the next leap in your career

Could you or anyone you know use a little jump-start in your career?
Join SmartBrief and JobAngels for a happy hour event on Nov. 19 at La Tasca in Washington to celebrate the launch of "Super Staying Power," a book by Jason Seiden, a member of the SmartBrief on Workforce Advisory Board. Have Jason sign your copy while you network with other young professionals and career veterans over tapas and sangria. Preregister to receive a ticket for one free drink.

Brooke blogs "The Office": Death of a paper-sales company?
If there was a rumor about your company declaring bankruptcy, how would you handle it? Brooke Howell considers the emotional impact of finding out third-hand your company might be in trouble, as in Thursday night's episode of "The Office." Brooke is blogging about the show this season and inviting SmartBrief on Workforce readers to weigh in about workplace dynamics on the show -- and in their own offices. What's your take? SmartBrief/SmartBlog on Workforce (11/13)

SmartQuote

You have to give the candidate the pitch they can take home to their spouse, their mentors and most importantly, their ego."

--Kris Dunn, writing on Fistful of Talent

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