| April 8, 2009 | News for the cable and broadband industry |
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- Outdoor Channel extends distribution with Time Warner Cable
Time Warner Cable and the Outdoor Channel have renewed a multiyear-distribution agreement that includes the network's standard and high-definition feeds as well as video-on-demand offerings. The Outdoor Channel currently is available in 30 million homes, about 9 million of which take the high-definition feed. Multichannel News
(4/7)      
| Programming News | | |
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- "River Monsters" scares up record-setting crowd
Animal Planet attracted a record-setting 1.3 million viewers to Sunday night's debut of "River Monsters," including 647,000 in the targeted 25-to-54 demographic group. The episode was the most-watched premiere in Animal Planet's history and pulled in more viewers than any other regularly airing prime-time telecast on the network in more than six years. Broadcasting & Cable
(4/7)
- Nickelodeon greenlights pair of live-action pilots
Nickelodeon has added a pair of live-action buddy comedies to its production slate. One is for an as-yet-untitled series that will be about two surfing pals in search of the perfect wave, while the other will be called "Telepathic" and revolves around high school students with supernatural powers. The Hollywood Reporter
(4/7)
| Eye on Video | | |
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- Nielsen: Nearly 4 million remain unprepared for DTV switch
The latest figures show that nearly 4 million TV households -- 3.8 million to be exact -- remain completely unprepared for the switch to all-digital TV signals June 12. Nielsen Media Research said about 610,000 homes became ready during March, but that the rate of preparedness slowed dramatically during the last two weeks of that month. TVWeek.com
(4/7)
- Turner hires Attributor to track online video consumption
Turner Broadcasting System has hired Attributor, of Redwood City, Calif., to track how, when and where the cable company's content is being used on the Web. "The wider online audience consumes content in a huge variety of places and contexts, and it is important to us to have comprehensive and comprehensible information about this," said Scott Teissler, Turner's chief technology officer. "These capabilities will help protect our content investment and show the way to new business opportunities." Multichannel News
(4/7)
| Marketing Trends | | |
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- ESPN, Tecate brew marketing partnership
ESPN and Cerveza Tecate have struck a deal that will make the beer a major sponsor of the network's boxing coverage on TV, radio and the Internet. The deal also marks the first time Tecate has advertised beyond Spanish-language media as it looks to grow audience share among Hispanic and non-Hispanic boxing fans. MediaPost Communications/Marketing Daily
(4/7)
- Unilever gets fresh on Lifetime
Unilever has signed on to be a presenting sponsor of the new Lifetime miniseries "Maneater." As part of the deal, Unilever gets branded integration in the show's plot for its Vaseline Aloe Fresh, a digital campaign that includes e-cards and e-mail blasts and branded vignettes that will run on the network. Mediaweek
(4/7), Variety (subscription required)
(4/7)
| Advanced Products | | |
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- Comcast ready to roll with "enhanced" cordless phone
Comcast is getting ready for the national rollout of an "enhanced cordless phone" that is powered by DOCSIS/PacketCable technology and combines the company's VoIP offering with e-mail, voice mail, limited Web access and universal address book. The cable provider is moving ahead with the rollout after successful tests in Miami and Jacksonville, Fla. Light Reading
(4/7)
| Association News | | |
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Build your network and find colleagues faster
The 2009 CTAM Membership Directory is available in a handy, self-publishing format. Easily search for colleagues or build your network and print what you need, when you need it. Sign up for CTAM membership today to enjoy the benefits. If you're already a member, go to www.ctam.com to update your listing. Sponsored by Discovery Communications.
| People & Personalities | | |
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- Linsky to oversee current programming at TNT and TBS
Turner has elevated Sam Linsky to senior vice president of current programming for its TNT and TBS services. Linsky, who joined the company in 1997, was vice president of current programming at TNT, where he worked on "The Closer," "Saving Grace," "Raising the Bar," "Leverage" and other series. TVWeek.com
(4/7)
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