| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- Mainstreaming "augmented reality"
Blurring the line between the virtual and the real is becoming easier for ordinary Web users, thanks to augmented reality technology. Marketers like Nestlé, Frito-Lay and others are drawing on the skills of specialized ad shops to create campaigns that allow users to integrate their own images and content into videos and online virtual environments. BusinessWeek
(11/3)
     
- Is there a future for printed news?
Some investors are betting on a rebound in the newspaper sector, but despite financial gains from cost-cutting measures like layoffs and pay cuts, newspaper publishers are facing competition from digital outlets, an uncertain advertising market and many firms have onerous debt obligations. Fitch Ratings analyst Mike Simonton noted, "It's possible that newspapers are cutting costs to a level that accelerates the departure of their audiences towards other outlets." The Wall Street Journal
(11/4)
- MSN gets new look
Today marks the debut of a streamlined homepage for Microsoft portal MSN.com, which now emphasizes the company's Bing search engine, as well as feeds for Twitter and Facebook. The new design also pares down 30 sections to five channels -- News, Entertainment, Sports, Money and Lifestyle -- and includes a location-based "Local Edition" section. Mediaweek
(11/4)
, BusinessWeek
(11/4)
- Yahoo! tests real-time search
Yahoo! is trying out a "search shortcut" that would place real-time results at the top of its listings. The tests reportedly are being conducted by OneRiot and other unnamed companies. Reuters
(11/3)
- Sources: Settlement possible in Skype lawsuit
Lawsuits filed by Skype founders Niklas Zennstrom and Janus Friis over the proposed sale to private equity firms of a $1.9 billion share of the eBay unit reportedly could be resolved out of court this week. The possible settlement calls for Zennstrom and Friis, who sold Skype to eBay four years ago, to gain a large share of the new Skype, and for Index Ventures, a venture capital firm whose partner Michelangelo Volpi was cited in the lawsuits, to likely back out of the sale, per this report. The New York Times
(11/3)
 | Learn the roots of what makes a successful online campaign. From social media to search engine optimization to viral marketing, SES Chicago gathers the thinkers and pioneers in one place to educate and aspire marketers. Save $200 plus 15% now through Nov 20. Register for SES Chicago! |
| Agency News | | |
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- Canada's top 10 agencies for 2009
This article lists the year's top 10 Canadian shops, as determined by Canada's Marketing magazine. The publication, in its Dec. 14 issue, will name its pick for Agency of the Year, along with top Marketer and Media Player. Advertising Age
(11/3)
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- For holidays, eBay to go on 12-city tour, open popup store
Online retail and auction site eBay, as a holiday promotion, will be sending a "Mobile Boutique" to a dozen U.S. cities and operating a temporary location in Manhattan from Nov. 20 to 29. "It's a great way for people to physically experience the power of the [eBay] marketplace," said Alan Marks, eBay's senior vice president of global communication. "It brings the value and selection to life for people." MediaPost Communications/Marketing Daily
(11/2)
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| Career Development | | |
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- Eliminate pointless chores on the path to stardom
How do stars get to be stars? It's not just talent, says Kris Dunn, but also a willingness to sacrifice some aspects of one's personal life to devote time and energy to a career. But if you want to be a star at work and have a life, you can try another path -- trimming unnecessary duties from your job and using that time to master important skills that will burnish your reputation. The HR Capitalist
(11/3)
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| Business Development Manager - Agency Solutions | Better Advertising Project | New York, San Franciso |
| Marketing Manager | Theorem | Chatham, NJ |
| Director, Marketing / Business Development | CafeMom | New York |
| Account Director | Nurun, Inc. | Atlanta, GA |
| Digital Marketing Strategist | Nurun, Inc. | Atlanta, GA |
| Agency Lead - Chicago | Google Inc. | Chicago, IL |
| Global Agency Sales Planner - New York | Google Inc. | New York, NY |
| Director of Account Management | ContextWeb | New York, NY |
| Interactive Advertising Sales Regional Director | TheStreet.com | New York, NY |
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| IAB News | | |
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IAB Ad Operations Summit: Nov. 16 in NYC
Registration is now open for the IAB Ad Operations Summit. Network with and learn from thought leaders, publishers, agency executives and ad operations professionals who are committed to waging -- and winning -- the war on discrepancies. Be the first to experience a true Impression Exchange solution. Get a sneak peek at the new Performance Ad Scoring tool that allows publishers and agencies to test the ad load performance of creative prior to insertion. And, get your questions answered by engaging in frank discussion with those implementing E-Business Standards, the integration solution for transferring business order information between advertising agencies and media companies. Ad agency executives may qualify for a complimentary pass -- but only a limited number are available. Learn more at www.iab.net/adops2009.
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Marketers have yet to fully tap into online media's branding potential, writes Josh Chasin, in this analysis of interactive advertising spending patterns. He also concludes that performance-based pricing, which accounted for 58% of ads in the first six months of 2009, is negatively impacting the segment's power to draw branding campaigns. 
