| December 15, 2008 | News for the retail industry |
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- Wal-Mart CEO: Consumers alter food, medicine purchases
Purchases of frozen food and storage containers are on the rise, while the growth of prescription drugs has slowed during the recession, Wal-Mart's CEO said. At the same time, business owners are loading up on supplies more frequently but in smaller amounts. Reuters
(12/14)        
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| | Feeling the Pinch in Today's Difficult Credit Market?
Increasing credit costs can ripple through your business to affect longer-term plans that are essential to growth. Download the CFO Research Services report produced in collaboration with American Express: No Stone Unturned: Strategies for Cash Management in Hard Times to gain insight on how midsize companies are adapting in order to maintain their competitive positions under tough circumstances. | |
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| Retail trends |  |  |
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- Retailers ease way for returns
With shoppers getting pickier about what they buy and returns expected to be up almost a quarter compared with last year, 11% of retailers are loosening their return policies, according to the NRF. In addition, more than half said they would be more flexible during the holiday season. Referring to consumers, an NRF official said, "Historically, they might have kept items they weren't sure about, and today they're bringing the items back." The Sun (Baltimore)
(12/14)        
- How to get consumers involved
This article offers an introductory look at how marketers can use Web 2.0 tools such as blogs, social networks and wikis to engage customers. The main hurdle traditional marketers face is the collaborative nature of these media. It can be hard for companies to grasp that Web 2.0 isn't a sales environment as much as it is a way to find out what customers are thinking. The Wall Street Journal (free content)
(12/15)        
- Discounts on the rise as Christmas gets closer
With the discounts growing steep as Christmas nears, traffic increased at stores this past weekend. But analysts say people were still making fewer purchases than last year. From Black Friday through Dec. 6, luxury sales fell 34.5%, apparel sales dropped 22.9% and electronics sales decreased 22.3%. Online sales have succumbed to the economy as well, falling by 1%. NYTimes.com/The Associated Press
(12/15)        
| Retail Technology |  |  |
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- The challenge of getting noticed on Facebook, social networks
Although neither Procter & Gamble nor Facebook will disclose how well the CPG giant's ads are performing on the social-networking site, the relationship exemplifies the challenges of trying to get users' attention in the social space, according to this article. Brand advertisers "can be more intrusive, but the outcome will not be positive. Or they can create genuinely entertaining commercials, but spend ungodly sums to do so," Randall Stross writes. "When Facebook convinces advertisers to stage Super Bowl-sized entertainment every day, its future will be assured." NYTimes.com
(12/13)        
| Hot Topics |  |  |
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Top five news stories selected by NRF SmartBrief readers in the past week.
- Results based on number of times each story was clicked by readers.
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 | The Buzz(CORPORATE ANNOUNCEMENTS)
Private label/global sourcing successes revealed
Hear Urban Outfitters, Macy's, IBM, Lowe's, Kohl's and Guitar Center discuss how TradeStone improves speed to market, visibility and adds basis points to the bottom line. TradeStone is the only company that provides an end-to-end solution for PLM, sourcing, order, quality, compliance, logistics, finance and supplier management.
Interested in learning more about advertising in NRF SmartBrief? Contact Susan W. Kim at (202) 407-7877 or skim@smartbrief.com.
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| NRF News |  |  |
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- Visit NRF's private-ballot resource center
Educate your work force with NRF's private-ballot resource center. The Employee Free Choice Act effectively would remove a fundamental principle of American democracy for retail workers -- their right to request a secret-ballot election in deciding on union representation. The current system would be replaced with a "card check" shortcut in which a workplace would automatically be unionized if 50% of the workers simply sign an authorization card, enabling a labor union to totally control the process. With consumer confidence and spending in decline, retailers will bear a disproportionate burden if the EFCA is passed. Learn more.        
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| Career Track |  |  |
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Director, International Logistics | PETCO | San Diego, CA |
Director, Supply Chain Performance | Stein Mart, Inc. | Jacksonville, FL |
| POS Technical Support Representative - System Device Sales | Epson America, Inc. | TBD |
| Director of Store Operations | Lane Bryant | Columbus, Ohio |
| General Manager, Retail | Delaware North Companies | Los Angeles, CA |
| Merchandising / Store Operations Retail Technology | Tomax Corporation | Salt Lake City, UT |
| Web Design Manager | Cabela's Inc. | Sidney, NE |
| Manager Store Operations | Charming Shoppes, Inc. | Bensalem, PA |
Help Desk Manager | Total Wine & More | US-MD-Bethesda |
Merchandising Specialist - MD, Glen Burnie | Mosaic | US-MD-Glen Burnie |
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| SmartQuote |  |  |
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 | Opportunity is missed by most people because it is dressed in overalls and looks like work."
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| | Recent NRF SmartBrief Issues:
- Friday, December 12, 2008
- Thursday, December 11, 2008
- Wednesday, December 10, 2008
- Tuesday, December 09, 2008
- Monday, December 08, 2008
| | | Lead Editor: Megan Conniff
Contributing Editor: Faye Rapoport
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