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Looking ahead to 2009
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Rick Stamberger, SmartBrief CEO
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"You never want a serious crisis to go to waste. Things that we had postponed for too long, that were long-term, are now immediate and must be dealt with. This crisis provides the opportunity for us to do things that you could not do before." Rahm Emanuel's recent comments have been at the forefront of my thinking with each passing day of troubling economic news. In a succinct way, Barack Obama's new chief of staff captured the challenge and opportunity before many of us -- but available only by taking serious action affecting the health of our organizations, our government and our society. For companies, it means making the tough decisions while acting boldly. These twin efforts dominate my agenda these days, as I know they do for many of you. In the early stages of this crisis, we launched SmartBrief on Leadership. The timing was opportune and the need evident. We will soon hit 100,000 SmartBrief on Leadership subscribers, an extraordinary number of whom read our publication daily. In the coming year, we'll provide new ways for you to stay informed, save time and learn from other leaders. Together, we'll make the most of a tough situation -- and not let it go to waste.
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 | The Strategic Impact of Support and Services on Company Revenue- Read this complimentary White Paper to see results from ASP's extensive audit on a select group of companies that have successfully tapped into revenue-generating services. |
| What strategy will be central to your effort to enhance profits in the new year? |
| Product and service innovation to increase volume |
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41.71% |
| Cost cutting, including work force reduction |
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24.93% |
| Organizational consolidation to reduce costs |
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21.37% |
| No further changes are contemplated |
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4.40% |
| Price increases to bolster margins |
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4.03% |
| Price cutting to induce volume |
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3.56% |
| Which of the following is of most concern as you look forward to the coming year? |
| Rising unemployment |
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45.14% |
| Credit crunch |
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28.35% |
| Weakness in the dollar |
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11.51% |
| Weakness in the housing market |
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10.85% |
| Energy prices |
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4.15% |
| How do you anticipate Barack Obama's administration will affect your business? |
| My business will likely fare worse due to Obama's economic policies. |
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42.91% |
| It's anybody's guess what will happen. |
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28.24% |
| My business will likely fare better due to Obama's economic policies. |
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18.64% |
| I don't think Obama's economic policies will have a direct impact on my business. |
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10.21% |
| What industry holds the most promise for innovation in the coming year? |
| Energy |
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62.85% |
| Information Technology |
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16.00% |
| Medicine |
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13.91% |
| Food and Agriculture |
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3.55% |
| Entertainment |
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1.88% |
| Defense |
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1.81% |
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From Summus: Rising to an unusual set of challenges
Watching the coincidence of a worsening business environment and a U.S. election that could bring unpredictable economic policy changes, business leaders have more than ordinary concerns about our economic future. The shift in U.S. political leadership has created an environment of uncertainty about how new policies might affect already fragile business conditions. As President-elect Barack Obama puts his new administration in place, however, perceptions seem to be growing that there will be no disturbing discontinuities in national policy in 2009 -- despite early indications that his administration would have a more negative than positive impact. Through the reader polls we've run in SmartBrief on Leadership this year, you've told us that you are prepared for the gathering economic storm and are moving into 2009 with leaner organizations and pro-active strategies for sustaining profitability. Despite an environment of difficult credit and rising unemployment, you're confident that strategies for traditional product and service innovation, cost cutting, work force reduction and organizational consolidation will provide the means to sustain profits. Yours is a pro-active rather than re-active posture. It's an encouraging indication that leaders like you have thoughtfully managed your businesses to this point and believe that appropriate strategies are already in place for 2009. -- Eva Schmatz, President, Summus, Limited.        
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| | Recent SmartBrief on Leadership Issues:
- Wednesday, December 17, 2008
- Tuesday, December 16, 2008
- Monday, December 15, 2008
- Friday, December 12, 2008
- Thursday, December 11, 2008
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