Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/sBeshMrCDrgunhZWla

October 29, 2009 Sign up Forward Archive Advertise News for the promotions & integrated marketing industry   Integrated Marketing Campaigns & Strategy    Volvo to launch global promotion tied to new "Twilight" movie Volvo has worked with Summit Entertainment on a global Volvo promotion centered around the second "Twilight" movie, "Twilight: New Moon." The initiative includes, among other things, interactive games, ads and a Web site where consumers have a chance at winning two tickets to the movie premiere. MediaPost Communications (10/27) Crest Whitestrips seeks connections with Facebook campaign A Crest Whitestrips contest on Facebook asks participants to submit stories about connections they wish to make over the holiday season, for the chance to win a visit to those people. The Procter & Gamble brand is offering a daily sweepstakes around the connections theme and is encouraging people to pass along the promotion on Facebook. MediaPost Communications/Marketing Daily (10/27) Kleenex campaign offers a choice of moms A TV and online campaign for Kimberly-Clark's Kleenex brand that lets visitors to Web site GetMommed.com choose which of eight moms they like best is running ahead of expectations. The campaign seems to tap into a desire to be nurtured when suffering from colds or flu, this article notes. Advertising Age (tiered subscription model) (10/27) Other News Dove's special-edition Promises send messages from Martha Brandweek (10/27) Cheez Doodles entices fans with interactive game Brandweek (10/25) Are you ready for your next promotion marketing meeting? Strobe's "Strategic Thinker's Guide to Achieving Promotion Objectives" can help you plan a promotion that will meet your goals & deliver results. Request your FREE copy now to find the right promotion solution to match your marketing needs.   Insights, Trends & Results  Smart Choices label program on hold Food makers including PepsiCo and Kellogg are dropping the Smart Choices label amid widespread criticism that the labels are misleading. Officials at Smart Choice said most operations are being suspended, and Connecticut has begun an investigation to determine whether the labeling campaign violated the state's consumer-protection law. USA TODAY/The Associated Press (10/24), United Press International (10/24), Reuters (10/23) Cell phone users open to receiving sales alerts While only 1% of mobile phone users receive sales messages from their preferred retail, entertainment and dining establishments, 42% of 18- to 34-year-olds and 33% of 35- to 44-year-olds are interested in the concept, according to a survey for 1020 Placecast. More than half of the cell phone users surveyed by Harris Interactive were interested in receiving alerts of restaurant specials. MediaPost Communications/Research Brief (10/27) Other News Wendy's keeps things "Real" with Twitter posts ClickZ (10/27)   Industry News  Gift cards expected to regain popularity among holiday shoppers With retailers poised to offer fewer discounts this holiday season due to smaller inventories, gift cards are expected to regain popularity among shoppers lured by friendlier terms and accompanying freebies. That's good news for retailers, because card recipients often spend more than the face value when redeeming the cards, this article notes. Reuters (10/27) Food Lion, PepsiCo team up on football sweepstakes Food Lion and PepsiCo are working together on a "2009 Fall Football Sweepstakes" that will send two groups of four to the Super Bowl. Food Lion shoppers who use their MVP loyalty card to buy three selected PepsiCo products in a single transaction will be automatically entered to win. Supermarket News (10/23) Other News Ukrop's begins blogging, hosts online contest Supermarket News (10/23)   PMA Link  Do your junior associates know promotion and integrated marketing well enough? If they need to quickly get up to speed on the many facets of IM, including shopper marketing, digital, experiential, metrics and the fundamentals, Promotion Boot Camp is the best, most comprehensive course available today. Held in Chicago and New York four times a year, Boot Camp offers those new to the promotion area, or those just wishing to further hone their skills, a hands-on two-day intensive experience. Click here for full details and to register today. Next class is in Chicago on Nov. 17 and 18. Save the date: March 23 and 24, the PMA'S Annual Marketing Conference, Chicago This year's program, BLUR; Where Icons & Innovators Cross the Line, will bring together icons from brands and agencies that have always looked to blur the lines with their creativity and forward-thinking approaches with the innovators who are changing our business every day with new media delivery options, new uses for existing channels and new places and reasons to buy traditional products and services. Mark your calendars now -- you won't want to miss this! Learn more about PMA -> PMA Home  |  PMA Events Calendar  |  Join PMA PMA Member Directory  |  REGGIES Awards   SmartQuote  Play: Work that you enjoy doing for nothing." --Evan Esar, American humorist     Subscriber Tools       Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Sales Account Director:  Brian Yellin (202) 407-7808   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Get this RSS Feed       Recent PMA SmartBrief Issues: Thursday, October 22, 2009 Thursday, October 15, 2009 Thursday, October 08, 2009 Thursday, October 01, 2009 Thursday, September 24, 2009     Lead Editor:  Adam Mazmanian       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information