| News about digital retail commerce |  |
- How to write the perfect subject line
E-mail subject lines that are useful and compelling can spur business, as indicated by several successful ones that got to the point quickly. Three pithy ones that did the job: "NBC Olympics: Top Stories," "Lyris: Newsletter" and "Labor Day Sale -- 20% off coupon inside." iMedia Connection
(12/3)      
 | Is your SAP implementation optimized for your business?
HCL offers a FREE SAP Upgrade Assessment white paper for CTO, CIO, VP and IT professionals. Get best-practices from fellow ERP decision-makers. Learn how to optimize your SAP deployment, minimize risk of budget slippage, missed timelines, end-user problems. Download this free best practices SAP Upgrade evaluation tool. |
- Retail benefits from Web 2.0 boom
More retailers are turning to social networking online as a way to enhance customers' experience and increase sales. Companies such as Whole Foods have found that interactive reviews, blogs and message boards let consumers share their opinions as well as their enthusiasm for products and brands. The Gourmet Retailer
(12/2)
- Sites opt for more thorough e-mail sign-up
A study shows companies are gathering more information from users who sign up for e-mail lists, including ZIP codes and subscription options. About half of retailers still let users sign up with just one click, compared with 63% last year. InternetRetailer.com
(12/2)
- Will digital music sales get bounce from holiday season?
Online music retailers and services such as iTunes are hoping the holiday season will give a boost to sales, which have posted slower growth this year. Digital album sales, through the week ending Nov. 16, rose 30%, and sales of singles rose 28.8%, versus a 56% growth rate for albums last year and 46.5% for singles, according to Nielsen SoundScan. Reuters/Billboard
(12/3)
 | The Internet may be today's most crucial business tool, but unfettered use can endanger your most critical business asset — essential information. The requirements for Web security, e-mail security and data loss prevention have changed. Read the white paper Protecting Essential Information to learn where and why the traditional approaches fails and what you can do to do ensure your company's information is protected. |
| Companies in the News |  | |
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- How Google controls ebb, flow of Web content
This article looks at the role of Nicole Wong, deputy general counsel of Google, who acts as a "gatekeeper" on the flow of information via search queries and must juggle the demand for unfettered access with sensitivities of some foreign nations and its own policies over hate speech. "Wong and her colleagues arguably have more influence over the contours of online expression than anyone else on the planet," Jeffrey Rosen writes. NYTimes.com
(11/28)
| Interactive Advertising | | |
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- Web firms test data-driven graphics
A new breed of analytics methods gives marketers the ability to tailor the look of online ads -- the images, fonts, background colors and other details -- based on the responsiveness of particular demographic swaths. NYTimes.com
(12/2)
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