| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
|
- IPG's Brien assesses ad landscape
The global financial downturn could cause continued turmoil for the advertising business over the next two years because marketers will be cutting their budgets, expecting more from their investments and seeking lower fees from agencies, Mediabrands CEO Nick Brien said. "We certainly, on a global basis, are going to see a reduction in advertising budgets," he said. "That's a certainty." Reuters
(12/4)      
- Poll: Marketers try to find advantages amid downturn
Many marketers believe their companies will hold steady during the current downturn, with some saying they may even be able to improve their bottom lines because of it, according to a global survey by McKinsey & Co. The report also found that, in response to the downturn, 34% have launched new products to boost market share, 22% are looking into mergers or acquisitions and 16% have recruited new workers who might not otherwise have been available. Adweek
(12/4)
- Amazon iPhone app matches photo to product
Amazon.com has launched an iPhone/iPod Touch application to streamline browsing and shopping on its site. The application includes an "Amazon Remembers" service, which lets users identify products they'd like to buy by saving a photo of the product taken using the iPhone's camera, with the pics stored on both the app and Amazon's Web site. San Francisco Chronicle/SF Unzipped blog
(12/4)
- The backstory on why Google dropped Yahoo! deal
Google reportedly backed out of its proposed ad-sharing pact with Yahoo! a few hours before the federal government was scheduled to file an antitrust complaint over the deal. "We were going to file the complaint at a certain time during the day," antitrust lawyer and government consultant Sanford Litvack told American Lawyer Daily. "We told them we were going to file the complaint at that time of day. Three hours before, they told us they were abandoning the agreement." CNBC/Tech Check
(12/3)
| Agency News | | |
|
- Massive makes case for in-game segment during upfront
Microsoft's in-game ad shop Massive's upfront event, held earlier this week, was more about getting exposure for ad placements in new game titles with media buyers and marketers than closing deals, according to this article. The event was described by one attendee as a "hype event, but it's good." ClickZ
(12/5)
| Marketer News | | |
|
- GoDaddy signs up for 5th trip to Super Bowl
For its fifth trip as a Super Bowl marketer, GoDaddy is planning ads that are typically "edgy, fun and slightly inappropriate," but CEO and founder Bob Parsons doesn't believe the spots will run afoul of network censors as previous editions have. "My dad always told me, 'Try to get it right at least by the fifth time you do it,'" Parsons said jokingly. Advertising Age (tiered subscription model)
(12/4)
 |
|  |
| The Buzz(CORPORATE ANNOUNCEMENTS)
Honoring Excellence In Travel Marketing
The top hospitality, travel and tourism-related advertising, public relations and Web marketing will be on display at the HSMAI Adrian Awards Gala, January 26, 2009 at the New York Marriott Marquis. This black-tie, multimedia extravaganza celebrates award-winning work and lifetime achievement. Reserve your seats today at www.AdrianAwards.com.
Interested in learning more about advertising in IAB SmartBrief? Contact Dena Malouf at (202) 407-7837 or dmalouf@smartbrief.com.
 | |
 |
|  |
| Interactive Media | | |
|
| IAB News | | |
|
-
IAB Annual Leadership Meeting 2009: Make Plans Now
The IAB's Annual Leadership Meeting brings together those who are shaping the future of the media ecosystem by building a legacy of growth and gaining share despite the present challenges. Industry leaders will discuss how brands are battling back against commoditization during this gathering of top decision makers. Register now for the annual meeting Feb. 22 to 24 in Orlando, Fla., to save on airfare, accommodations and event pricing. Learn more at www.iab.net/ecosystem.
| SmartQuote | | |
|
 | I don't possess a lot of self-confidence. I'm an actor so I simply act confident every time I hit the stage."
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent IAB SmartBrief Issues:
- Thursday, December 04, 2008
- Wednesday, December 03, 2008
- Tuesday, December 02, 2008
- Monday, December 01, 2008
- Wednesday, November 26, 2008
| | | Lead Editor: Adam Mazmanian
Contributing Editor: Robert DiGiacomo
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2011 SmartBrief, Inc.® Legal Information |
|
