| News about digital retail commerce |  |
 | New Ebook: 5 Winning Strategies in Social Ecommerce
Ecommerce consulting firm Optaros has a new ebook available, 5 Winning Strategies in Social Ecommerce, a useful guide for retailers heading into 2010 planning. Learn the 5 proven social strategies that increase traffic, conversion rates and order size. Download 5 Winning Strategies Ebook. |
| Shop.org Summit News |  |  |
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- Manage transactional e-mails like a campaign
A case study shows how an interactive marketing team for the retailer FootSmart managed its e-mail program. What did they learn? Make sure you have detailed reporting capabilities for your metrics, make sure your transactional e-mails are creative, try out customized special offers by segment, and take seasonality into account when coming up with promotions. MarketingSherpa
(9/24)     
 | In-Store Pickup Made Easy
Allowing consumers to order online and pickup in-store increases eCommerce sales and drives foot traffic into retail stores. This white paper shares Shopatron's experience providing in-store pickup for over 200 online merchants and discusses benefits, obstacles and implementation strategies.
Download the whitepaper. |
- Target's digital circular appears on social shopping site
Target, via a partnership with Hearst Digital Media's Kaboodle shopping site, reportedly has become the first retailer to place a digital circular on a social-media site. "With a social community shopping site, users come when they're researching, discovering, becoming aware of products," said Rose Mills, Midwest sales director for Hearst Digital Media. "The fact that a retailer is using an online circular [in] a social community is allowing them to get in the purchase funnel as [shoppers are] getting closer to a sale." Mediaweek
(9/29)
- Internet buzzes about Amazon, Target, IKEA
The new Zeta Buzz Top 25 Retail Standings Index found more than 3,000 social-media posts written in August about Amazon, making it the most talked-about retailer on the Internet last month. An overwhelming 92% of the posts were positive, earning Amazon a Zeta Buzz Rating of 296.06. The top 25 list includes IKEA, Marshalls and H&M. InternetRetailer.com
(9/28)
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FREE WEBINAR – Checkout by Amazon: Making it easy for millions of Amazon customers to buy on your site.
In this webinar we will introduce you to Checkout by Amazon from Amazon Payments. Amazon Payments offers a set of payment and checkout solutions enabling tens of millions of Amazon customers to complete purchases on your website using the information stored in their Amazon.com accounts.
Reserve Your Seat for our 9/30 Webinar Today! |
| Interactive Advertising | | |
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- Auto-play video a bone of contention among ad nets
Online video ad networks are divided on the issue of video ads that automatically begin to play when a user loads a page -- particularly those that load "below the fold" where they cannot be seen. Tod Sacerdoti, CEO of the BrightRoll ad network, characterized the practice as "fake pre-roll." The IAB is developing a set of guidelines for auto-play streams and updating related guidelines for video-audience measurement. Adweek/Nielsen Business Media
(9/28)
| Shop.org Spotlight | | |
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- As economy impacts Halloween, Americans get creative
One of the spookiest parts of Halloween this year may be the amount people plan to spend on their celebrations. According to NRF, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Many say they will be making their own costumes, using last year's decorations and buying less candy. Read the news release.
- Marketing. Promotions. Customer service. How are you preparing for the holidays?
Shop.org's 2009 eHoliday Study, which evaluates retailers' plans and expectations for the upcoming holiday season, is under way. All retailers who complete the eHoliday study by Oct. 2 will receive both the aggregated results of this survey when they are released in October and a copy of the Shop.org 2010 Holiday Strategy & Planning Guide when it is published next summer. Learn more.
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This year's Shop.org Annual Summit was the best yet, writes Shop.org Executive Director Scott Silverman. Attendance grew by nearly 10% this year, and the optimism was palpable. 
South Africa's Naspers, a media company, has bought a 91% stake in Brazil's Buscape.com. Buscape.com provides comparison shopping platforms. 
