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News for the advertising, media, and marcom industries | September 10, 2008
 
 
A look ahead to Advertising Week V

Advertising Week 2008 runs from Sept. 22 to Sept. 26 in New York. The advertising center of the U.S. will play host to many industry association shows and confabs, including the 4As 2008 Account Management Conference. In addition, Advertising Week organizers bring together advertising luminaries, top marketers, journalists, media mavens and others for a series of panels and keynotes that are free and open to the public. A full listing of these free and other more exclusive events is available at www.advertisingweek.com.

Industry insiders can sign up to attend the invitation-only affairs, including the Microsoft Texas Hold 'Em Invitational, the Adobe Battle of the Bands which pits agency bands in a rip-roaring showdown, the Advertising Week Leadership Breakfast (featuring VIP chef Emeril Lagasse), and the wrap party sponsored by Facebook featuring music by Ziggy Marley and the Melody makers.

Visit the Advertising Week 2008 Web site to reserve spots at free events.

AAAA SmartBrief is pleased to bring you this preview of Advertising Week New York. If you are not already a AAAA SmartBrief subscriber, sign up to receive our FREE, daily AAAA SmartBrief to stay on top of developments in the advertising industry.
  Leadership Spotlight 
  • CNBC CEO Summit
    Monday, Sept. 22
    11 a.m. to 11:45 a.m.
    PricewaterhouseCoopers Auditorium
    300 Madison Ave.

    Billed as a "freewheeling" executive session, the CNBC CEO summit features a discussion among Nick Brien, President & CEO of Mediabrands, Sarah Fay, CEO Aegis Media North America, Irwin Gotlieb, CEO Group M and Andrew Robertson, President & CEO, BBDO Worldwide. LinkedInFacebookTwitterEmail this Story

  • A Conversation with Lorne Michaels
    Thursday, Sept. 25
    5 p.m. to 6 p.m.
    The Times Center
    242 W. 41st St.

    Ad legend and former talk-show host Donny Deutsch interviews "Saturday Night Live" creator Lorne Michaels. LinkedInFacebookTwitterEmail this Story

  Agency Issues 
  • GenerationNext Advertising Industry Diversity Job Fair
    Monday, Sept. 22
    2 p.m. to 5:30 p.m.
    The Times Center Expo Hall
    242 W. 41st St.

    This free recruiting fair is designed to attract minority job candidates, but it is open to all job seekers. Recruiting companies include BBH, DDB Worldwide, iCrossing, Merkley + Partners, TBWA Worldwide, VCU Brandcenter and more. LinkedInFacebookTwitterEmail this Story

  • Art vs. Science
    Thursday, Sept. 25
    1 p.m. to 1:45 p.m.
    The Times Center
    242 W. 41st St.

    This panel will take up the age-old question of how to balance the art of creative advertising with the science of metrics, accountability and ROI. Lowe Chairman and Chief Creative Officer Mark Wnek is scheduled to appear. LinkedInFacebookTwitterEmail this Story

  Creative Achievement 
  • Getting Americans to Think Globally
    Wednesday, Sept. 24
    Noon to 12:45 p.m.
    Paley Center for Media
    25 W. 52nd St.

    This session examines how advertising can bring global environmental and social issues to the attention of ordinary Americans. Susan Gianinno, Chairman & CEO of Publicis Worldwide in the USA and Chairman of the Advertising Council, moderates a panel featuring Tom Gavin, Communications Director, ONE Campaign, Jeff Levick, Director of Global Industry Development/Marketing at Google, and John McArthur, CEO Millennium Promise. LinkedInFacebookTwitterEmail this Story

  • Cannes International Advertising Festival Lions and Young Lions Winners
    Thursday, Sept. 25
    4 p.m. to 4:45 p.m.
    Paley Center for Media
    25 W. 52nd St.

    A panel of advertising luminaries who served as judges at the 55th annual Cannes Lions awards will present some of the winning work. USA TODAY reporter Laura Petrecca moderates. LinkedInFacebookTwitterEmail this Story

  • Presidential Campaigning and Political Advertising
    Tuesday, Sept. 23
    4 p.m. to 5:45 p.m.
    Paley Center for Media
    25 W. 52nd St.

    Two legendary Washington hands, Democratic consultant and campaign manager Bob Shrum, and Republican strategist Ed Rollins, critique the current crop of political advertising. USA TODAY political reporter Susan Page moderates. LinkedInFacebookTwitterEmail this Story

  Focus on Interactive 
  • Going Mobile ... The Possibilities Are Limitless
    Mobile is on the verge of breaking out into a multibillion dollar marketing medium. Tom Henriksson, Head of Nokia Interactive Advertising, and Daniel Rosen, AKQA's Global Creative Director/Mobile, discuss how to adapt brand strategies to the mobile environment. USA TODAY's advertising reporter Theresa Howard moderates. LinkedInFacebookTwitterEmail this Story
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual AAAA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of AAAA.
 
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