| November 11, 2009 | News for the confectionery industry |
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- Wrigley tries multishop approach for digital
Wrigley reportedly is removing Tribal DDB, Digitas and Agency.com as digital agencies of record for the confectioner's various candy and gum brands. Instead, the company is looking to shops including Big Spaceship, Firstborn and EVB to work with its internal branding teams on digital strategy, according to this article. A Wrigley memo spelled out the plan, saying, "The multi-agency roster creates the best opportunity to drive innovation, value and breakthrough execution." Advertising Age (tiered subscription model)
(11/10)     
- Caribou drinks to contain real chocolate
Caribou Coffee this week will start to use real chocolate in its mochas, lattes, hot chocolates and other beverages. Staffers will steam chunks of white, milk or dark Guittard chocolate into milk when making the drinks. QSRMagazine.com
(11/10)
- Bar codes with pizazz
Japanese graphic designers are jazzing up the humble bar code, using the familiar black and white lines to create machine-scannable pictures of stockings, wind farms, forests and flower beds. "Bar codes grace almost every product for sale," notes Cliff Kuang. "Given how much package real estate they command, why shouldn't they look cool?" FastCompany.com
(11/9)
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| | Advertise in NCA SmartBrief
Interested in learning more about advertising in NCA SmartBrief? Contact Tori Bartos at 202-534-1440, or tori.bartos@candyusa.com. | |
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| Diet & Health | | |
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- Obesity in youth linked to higher MS risk for women
 Obesity during adolescence more than doubles a woman's risk of developing multiple sclerosis later, researchers say. Being overweight seemed to increase the risk slightly in the more than 230,000 women who were part of the study, but not at a statistically significant level. "We're beginning now to get clues about things that might predispose a person to MS," said the National Multiple Sclerosis Society's Dr. John Richert. The Atlanta Journal-Constitution/HealthDay News
(11/10)
| Association News | | |
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NCA's Consumer Blog: CandyDishBlog.com
CandyDishBlog.com continues to be a popular site for consumers to learn about candy and for us to share information about candy, including recipes, new products, crafts and tips for parties and family fun. Please visit the blog, leave comments and send the link to your friends. Contact Carl Weaver for more information.
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1 booth remaining in the 2010 USA Pavilion at ISM
Due to a late cancellation, one booth remains available within the USA Pavilion at the 2010 ISM show in Cologne, Germany (Jan. 31 to Feb. 3). The current US$/Euro exchange rate offers a very positive opportunity for U.S. exhibitors. U.S. products are being sought after from foreign buyers because of the economic situation worldwide. Complete the application and e-mail Karen Horan.
| Science & Technology | | |
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- Research team to study genes of cassava root
A research group to be headed by University of Arizona scientists will conduct a study on the genes of the cassava root to treat a disease affecting the crop and enhance its nutritional value. The Bill & Melinda Gates Foundation has awarded a $1.3 million grant to the team for the research project. Arizona Daily Star (Tucson)
(11/10)
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