| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- Aggregating Web users for fun and profit
Data-mining firms such as Blue Kai and eXelate Media track Web users as they move from site to site, gathering information that is then sold to marketers to target advertising to highly specific user groups. The data miners strike deals with publishers to gain access to the data. Ross Sandler of RBC Capital Markets said, "These companies are adding tremendous value to the whole advertising ecosystem." The Wall Street Journal
(11/5)
     
- Mobile-ad budgets are on the rise for 2010
Almost one in three agencies in 2010 project a mobile spend of $100,000 to $250,000, compared with 22% for this year; nearly 13% are budgeting $250,000 to $500,000, compared with 4% for 2009; and more than 15% are penciling in $1 million-plus, compared with 11% for this year, a poll by Millennial Media and DM2Events.com has found. Also, six in 10 nonmobile marketers say they will advertise in the segment next year. MediaPost Communications/MoBlog
(11/4)
- Report: E-tailers add social tools, enhance sites for holiday season
The coming holiday shopping season has prompted e-tailers to enhance their sites, with about six in 10 online merchants boosting their presence on Facebook and Twitter, more than four in 10 improving their search functions and nearly 80% featuring some type of free shipping for the season, according to the annual eHoliday report from Shop.org and BIGresearch. Adweek
(11/4)
| Company Watch | | |
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- Big gains by social rivals mean new direction for MySpace
News Corp., in an acknowledgment that Facebook and Twitter had surpassed MySpace, on Wednesday outlined its plan to make entertainment -- specifically music, video and games -- the focus of the social-media site. The unit for MySpace and News Corp.'s other online businesses in the most recent quarter lost $128 million, compared with a $101 million loss in 2008. Los Angeles Times
(11/5)
- Google offers search service for Web merchants
Google Commerce Search is a new tool for Web merchants that promises to make their customers' site searches more efficient by having Google run the system. The cost of the service will begin at $50,000 a year, according to this article. Reuters
(11/5)
| Agency News | | |
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- WPP chief: Emerging markets are key to agencies' future
WPP Group's future success will be dependent on its ability to serve Asia and other rapidly developing markets, master new media and meet the demand for research, chief executive Martin Sorrell said. "There's a shift in power, which I still don't think we fully understand here standing in New York, from the West to the East -- and modify that to the South," Sorrell, referring to emerging markets, said at an industry event. "Every single client we deal with is focusing on these parts of the world for growth." ClickZ
(11/4)
| Marketer News | | |
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| Interactive Media | | |
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- ABC.com gets social with instant-comment feature
ABC Social: Episode Commentary is the name of a new tool on ABC.com that can be used by online viewers to log comments on programs while they are watching them. The tool, which was to be launched in conjunction with the debut of the science fiction series "V," includes an option for users to circulate their comments via Facebook. Mediaweek
(11/4)
| Career Development | | |
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- 5 social-media techniques to impress the boss
Get your bosses to notice your social-media prowess by using the tools tastefully, Scot Herrick writes. Write about work during work hours and save the personal posts for after hours. "Smart hiring managers look at the time stamps," he warns, adding that you should pick the right medium for work posts, write positively about your job and refrain from criticizing management. "What goes on the Internet stays on the Internet." CubeRules.com
(11/4)
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| Director, Marketing / Business Development | CafeMom | New York |
| Account Director | Nurun, Inc. | Atlanta, GA |
| Digital Marketing Strategist | Nurun, Inc. | Atlanta, GA |
| Marketing Manager | Theorem | Chatham, NJ |
| Business Development Manager - Agency Solutions | Better Advertising Project | New York, San Franciso |
| Agency Lead - Chicago | Google Inc. | Chicago, IL |
| Global Agency Sales Planner - New York | Google Inc. | New York, NY |
| Director of Account Management | ContextWeb | New York, NY |
| Interactive Advertising Sales Regional Director | TheStreet.com | New York, NY |
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| IAB News | | |
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IAB Ad Operations Summit: Nov. 16 in NYC
Registration is now open for the IAB Ad Operations Summit. Network with and learn from thought leaders, publishers, agency executives and ad operations professionals who are committed to waging -- and winning -- the war on discrepancies. Be the first to experience a true Impression Exchange solution. Get a sneak peek at the new Performance Ad Scoring tool that allows publishers and agencies to test the ad load performance of creative prior to insertion. And, get your questions answered by engaging in frank discussion with those implementing E-Business Standards, the integration solution for transferring business order information between advertising agencies and media companies. Ad agency executives may qualify for a complimentary pass -- but only a limited number are available. Learn more at www.iab.net/adops2009.
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