| News for the marketing at-retail industry |  |
| Industry Focus |  |  |
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- Companies are embracing mission statements
Procter & Gamble is touching and improving lives, Wal-Mart helps consumers save money and live better, and General Mills has taken "We Nourish Lives" as its motto. While it's not clear whether these mission statements translate to increased sales, they might bolster employee morale by fostering feelings of unity and purpose. Advertising Age
(11/16)
     
- Coca-Cola pours on the visibility in more U.S. markets
Coca-Cola will double its "boost zones" in North America from the current 50, the company said. In the targeted areas, the company and its bottlers work with retailers to increase visibility of Coke logos and products, for example adding Coke logos to menus and requiring quickservice servers to wear Coke-branded visors. Bloomberg
(11/16)
- Unilever says major innovations are on the way
Unilever says its products soon will be available using results from its Genesis projects, which invested in scientific breakthroughs that could be used across products. Chief Innovation Officer Genevieve Berger described the coming launches as "big wins" and said the first products would be in the personal-care category. Bloomberg
(11/16)
| Shopper Engagement | | |
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- Sargento and Bertolli team on campaign
A combined print ad for Sargento Artisan Blends Parmesan and Bertolli Pasta Sauce features coupons for both products and touts the ingredients as central components of lasagna recipes. The brands also are featuring recipes using both Sargento and Bertolli ingredients on both Web sites. Progressive Grocer
(11/15)
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| Marketing Spotlight | | |
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- Del Monte CMO discusses strategies for reaching consumers
 Bill Pearce, who joined Del Monte in May 2008 as the company's first chief marketing officer, said integrating TV efforts and in-store promotions boosts the company's ability to "surround the consumer." He also said the company's "Stretch your Dollar" campaign for canned food was less a reaction to private-label competition and rather that "we saw the opportunity that, when consumers are in a pinch, they can't gamble," he said. Brandweek
(11/14)
- Branded ConAgra program uses laughs to stir up appetites
A branded ConAgra program called "What's So Funny?" appears daily on Yahoo! TV and recaps funny moments from prime-time TV the previous night. The program includes a segment that begins with letters adding ingredients to a pot with the Marie Callender's Home-Style Creations logo, followed by a 15-second ad for Marie Callender's. Brandweek
(11/14)
- Jameson a case study in recession-defying marketing
Defying the recession, Jameson's retail sales had grown 28% through the first eight months of this year, per Nielsen, and its bar and restaurant sales increased 20%, as a result of the brand's historical focus on word-of-mouth marketing to bartenders and wholesalers, this article says. The Irish whiskey marketer earlier this year added a TV campaign. "We've achieved a mass that allows us to take advantage of a higher-reach medium like television, but this is whiskey, and it requires face-to-face (selling)," said Jeff Agdern of parent Pernod Ricard. Advertising Age
(11/16)
| Legislation & Regulation | | |
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- FDA investigates safety of caffeinated energy drinks
The Food and Drug Administration has requested proof from the companies that make alcoholic energy drinks that the products are safe. A task force of state attorneys general and other officials says the combination of alcohol and caffeine is dangerous and should be banned, and the FDA is asking drink makers for "their side of the story." Los Angeles Times
(11/15)
| POPAI News | | |
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POPAI's OMA Competition goes to the movies
POPAI's 2010 Outstanding Marketing at Retail Achievement Awards Competition includes a new category for Entertainment - In Theater Displays designed to highlight the outstanding examples of theatrical standees and lobby displays. Deadline for the 2010 contest is Jan. 8 with a late deadline of Jan. 15. POPAI's entry site is now open at POPAI.com, with the complete entry process online. Visit POPAI.com to start your entries today. Enter by Nov. 25 and take advantage of 2009 entry fees!
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