| News about digital retail commerce |  |
- Study: Online presence helps buoy retailers during downturn
The eBay Online Business Index found that nearly four-fifths of small retailers said their online presence helped save their businesses during the economic downturn. "There's no doubt the Internet has transformed the way we shop and has challenged retailers, both online and offline, to raise their game to meet ever higher consumer expectations," said Mark Lewis, managing director of eBay in the U.K. New Media Age
(11/12)      
- Report identifies 10 online retailing trends
Verdict Consulting has released a report called "Internet Retail Trends 2010: Ten Actions for Your Business," which touches on how the recession is affecting and will likely continue to affect sales. "The recession has certainly caused online shoppers to alter their purchasing habits and online retailers are now also facing a severe slowdown in new customers," said Neil Saunders of Verdict. "Our report suggests that retailers must turn their attention to driving repeat business -- shifting marketing spend away from attracting new customers and instead [focusing] it on adding value for their existing customer base." InternetRetailing.net
(11/10)
- Zappos tops ratings for availability of online retailers
Online shoppers were able to access Zappos.com 98.55% of the time in October, according to Gomez. The shoe and apparel retailer topped the company's rankings of online retailer availability for the month. CircuitCity.com, Newegg.com, TigerDirect.com and Chadwicks.com also received high marks for their availability. InternetRetailer.com
(11/11)
 | Help your best customers bring their Facebook friends to you — If done right, your Web site's social features should drive more traffic, increase conversion rates and improve customer engagement (and if they aren't we need to talk). Let us show you how to make it easy for your customers to expose their many Facebook and Twitter friends to your destination and products. Learn more. |
- Study: Social media, m-commerce increasingly influential
Deloitte found that consumers' purchasing decisions are increasingly influenced by social-media sites. The study found that 17% of consumers plan to shop for gifts using social-media sites. The study also shows that more consumers are planning to use their mobile phones to help in their shopping. A quarter of respondents said they will likely use their mobile phones to make a holiday gift purchase. ClickZ
(11/12)
 | In this free report from privacy expert Larry Ponemon, of the renowned Ponemon Institute, get more than 500 consumers' views on Internet fraud, privacy, device fingerprinting, security, cookies, passwords, and more. This report contains priceless insight on consumers' views of fraud prevention, privacy, and the delicate balance between the two — download now. |
| Companies in the News |  | |
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- Sainsbury's online operation benefits from IT upgrades
Sainsbury's said it has simplified in-store and online processes, helping the retailer's online operations improve. Online sales of groceries have jumped 20%, Sainsbury's said. The company plans to continue to invest in the segment. "Our strategy is now well established and has enabled us to compete successfully through challenging economic conditions. We have continued to grow market share, and extended our reach through online operations. We have also stepped up the expansion of our convenience store network," said Sainsbury's CEO Justin King. Computing (U.K.)
(11/11)
| Interactive Advertising | | |
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- Nikon uses Twitter to launch micro-video campaign
To promote its D5000 model, Nikon recruited such celebrities as Ashton Kutcher to tweet the launch of its online film festival for user-generated content. The actor posted on his Twitter account a link to his own submission on the Web site of the Nikon Film Festival, which will award a $100,000 prize to the best 140-second video documenting a day in the filmmaker's life. Adweek
(11/11)
| Legislative & Regulatory | | |
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| Shop.org Spotlight | | |
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- How can retailers innovate out of this environment?
At NRF's BIG Show, Jan. 10 to 13 in New York, join industry veteran and Bazaarvoice CEO Brett Hurt as he moderates a discussion with several leading venture capitalists to debate the status of the recent economic downturn, assess what the current economic condition means for the digital marketplace and discuss how innovative retailers can come out on top. Learn more.
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Shop.org SmartStat: Nov. 12, 2009
 Women most want retailer sites to provide clear product descriptions and value for money. Source: Shop.org eHoliday Study
- Submit retail ads, commercials, digital efforts by Nov. 20
The Racie Awards honor the best retail ads, commercials, digital efforts and other communication materials that consumers first experienced during the past year. The deadline for 1st-3rd quarter entries is Friday, Nov. 20. Enter any one category for $75 and receive one free entry to the RAMA Board of Directors Creative Award. Learn more.
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