| December 4, 2008 | News for marketing professionals |
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| Breaking News |  |  |
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| Company News | | |
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- Saturn brand never quite became GM's engine of change
Although General Motors' Saturn unit has built some consumer loyalty, it is a symbol of how the country's biggest automaker tried, but didn't quite succeed, in creating a brand that would rival foreign automakers' high-quality, fuel-efficient models, according to this article. Saturn, as part of GM's plan to win approval for government bailout funding, reportedly could be sold or given a less prominent role within the restructured company. NYTimes.com
(12/3)      
- New Kraft ads tell "The Tale of the Magical Crackers"
A new print and online campaign from Kraft tells of three Nabisco division brand crackers -- a Ritz, a Triscuit and a Wheat Thin -- that come to life and, when eaten, magically regenerate. The campaign hopes to engage consumers through a microsite that enables them to watch an animated version of the snack-crackers' story, play games and enter to win prizes. Brandweek
(12/3)
- Jordan Brand unveils new "Legendary" ads
Jordan Brand will launch more ads in its "Become Legendary" campaign. The first of the new ads will debut Dec. 7 and focus on college football success. Athletes Chris Paul, Richard "Rip" Hamilton and Carmelo Anthony will be featured in the campaign. Brandweek
(12/3)
| Market Trends | | |
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- Coupons are chic again
With the economy in recession, coupons could become popular again with marketers and consumers. Already, Procter & Gamble is producing a retail version of its BrandSaver coupon booklet, and Valpak Direct Marketing Systems has begun a national advertising campaign. NYTimes.com
(12/3)
- Forecast calls for stable ad growth online, more troubles for print
The online ad segment, despite the recession, in 2009 will maintain its slower, but steady growth, and is likely to expand in the area of video and social networks, according to Fitch's latest media forecast. The news isn't as positive for print, as there is a possibility that several cities could lose their daily newspapers by 2010, according to Fitch. PaidContent.org
(12/3)
| Interactive | | |
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- Icahn shares views on potential Yahoo! sale
The rumored possible sale of a portion of Yahoo! to former AOL chief executive Jonathan Miller or any other suitor is not favored by billionaire Carl Icahn because he believes the portal is undervalued. Icahn also said he backs a Yahoo! alliance with Microsoft for search. Reuters
(12/3)
- The joke's on Comedy Central with revamped site
Comedy Central has reintroduced its Jokes.com site, with a cache of 5,000 video clips and tools to search by topic or comedian. The intention is to make the video site a kind of Hulu for stand-up humor, according to this article. Mediaweek
(12/3), Variety (subscription required)
(12/3)
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