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- Interactive advertising gets ratings results, panel says
Even in its developmental stages, interactive advertising initiatives are moving the needle on viewer engagement, according to executives participating in a panel discussion at a cable industry event this week. A&E Television Networks, for instance, has used interactive applications on a trial basis with some programming on its History channel and has been rewarded with ratings bumps of 15% to 20%. Broadcasting & Cable
(10/26)       
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- AOL chief to lead board after split from Time Warner
Former FCC Chairman Michael K. Powell, venture capitalist William R. Hambrecht, Paley Center for Media President Patricia E. Mitchell and former Amazon.com chief information officer Richard L. Dalzell will be among the board members of AOL, after it gains its independence from Time Warner. Tim Armstrong, AOL's chief executive, will be the board's chairman. NYTimes.com/DealBook blog
(10/26)
- Yahoo! ends free GeoCities hosting service
Yahoo! on Monday pulled the plug on its GeoCities service, which provided free hosting to Web sites. The portal notified GeoCities site operators in April of the shutdown, and has provided information on how the sites can be preserved, according to this article. Network World
(10/26)
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- Ogilvy lands UPS' global marketing business
WPP Group's Ogilvy & Mather, working with sibling media shop Maxus, has won the global marketing services business for UPS. Finalists were WPP's JWT and Young & Rubicam, which both paired up with sibling Mindshare for media, and Havas' Euro RSCG, with sibling MPG. Interpublic Group's The Martin Agency, for the U.S., and McCann Erickson, London, for global, have been handling the account. Adweek
(10/26)
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- Microsoft pulls out of variety show with "Family Guy" creators
Microsoft will not collaborate with "Family Guy" creators Seth MacFarlane and Alex Borstein on a variety show that was to have contained only Microsoft advertising and material that referenced the company's new Windows 7 operating system. After viewing early versions of the show, the software giant decided that it "was not a fit with the Windows brand." Los Angeles Times
(10/27)
- Wendy's keeps things "Real" with Twitter posts
Quickservice chain Wendy's, working with agency Kaplan Thaler, has incorporated Twitter posts on menu items and general interest topics and user-generated YouTube videos into a Web site for its "You Know When It's Real" campaign. The site, Wendysrealtime.com, is being publicized on YouTube, MySpace, AOL and MSN and in TV ads. ClickZ
(10/27)
| Career Development | | |
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- Don't let failure slow you down
Everyone fails sometimes, writes David Silverman, but the best business leaders don't allow themselves to be paralyzed by remorse or self-doubt. Silverman has talked to CEOs about their past failures, and he found that when things went wrong they sought to fix the problem fast and then move on to the next challenge. "Faced with failure, they stayed in motion," Silverman writes. Harvard Business Review online/Words at Work blog
(10/21)
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 Interactive Account Executive | MetroNews Radio Networks | Charleston, West Virginia |
| Interactive Advertising Sales Regional Director | TheStreet.com | New York, NY |
| Director, Marketing / Business Development | CafeMom | New York |
| Account Director | Nurun, Inc. | Atlanta, GA |
| Digital Marketing Strategist | Nurun, Inc. | Atlanta, GA |
| Agency Lead - Chicago | Google Inc. | Chicago, IL |
| Global Agency Sales Planner - New York | Google Inc. | New York, NY |
| Director of Account Management | ContextWeb | New York, NY |
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| IAB News | | |
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Advance Your Mobile Capabilities This Thursday in New York. Take "Marketing On the Go," taught by Cars.com, Impact Mobile and eMarketer
Mobile advertising has been one of the great opportunities in the interactive space for the last decade, but the unique complexities of this environment have slowed progress. However, with recent improvements in network and handset technology, we are reaching an inflection point. Are you prepared?
"Interactive Education from the Experts" -- IAB Professional Development has a full lineup of learning opportunities from the leaders in interactive advertising - AOL, Audience Science, comScore, eMarketer, Impact Mobile, Microsoft, Nielsen and more. Sign up for training to advance your career and make yourself an invaluable resource. Classes are only $149 for IAB Members and $249 for non-members. All classes count toward the IAB Certificate in Interactive Advertising. Find more details here.
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