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- BET puts "Interns" to work for McDonald's, Toyota
Toyota and McDonald's have inked integrated-sponsorship deals with BET Networks' "College Hill: Interns," which debuted last night. As part of the deal, the two marketers will be featured in the narrative of the unscripted series. Mediaweek
(10/23)  
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- Cablevision privatization vote set for today
The eagerly anticipated and much-analyzed shareholder vote on taking Cablevision Systems private was expected to occur today. The company says the current offer includes a substantial cash premium, but some major investors have been critical of the Dolan family's offer. Newsday (Long Island, N.Y.) (subscription required)
(10/23)
| Advertising Trends | | |
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- Google, Nielsen launch TV ad-ratings service
Google is teaming with the Nielsen Company to provide a TV ratings service similar to its AdWords program for the Web that supplies second-by-second figures on the number of viewers watching commercials and their demographic information. Google TV Ads initially will use data gathered via set-top boxes of subscribers to EchoStar Communications' DISH Network, according to this article. NYTimes.com
(10/24)
- Clow: Media means "everything" for successful branding
Today's multiplatform reality is causing a "revolution" in advertising in which media is the new currency for defining marketing success, according to TBWA\Worldwide Chairman-CCO Lee Clow, who gave the keynote speech on Tuesday at Adweek's Creative Conference Mashup, in Los Angeles. "Everything we do now is media," Clow said. Adweek
(10/23)
NATPE News
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Call for 12th Annual Prism Awards entries
The Prism Awards -- Celebrating the Art of Making a Difference -- is the entertainment industry's annual awards honoring accurate depiction of drug, alcohol and tobacco use, addiction, and mental health/mental illness issues in feature film, television, music and music videos. E-mail the Entertainment Industries Council, producers of the Prism Awards, directly or call (818) 333-5001 for additional information.
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| Technology and Platforms | | |
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- Limelight turns on HD offerings
Limelight Networks has launched LimelightHD, a service that transmits high-definition content over the Internet directly to a user's Web-connected TV, PC or game console. The service, which is available on more than 700 broadband access networks, skips the public Internet and instead delivers shows, videos and movies directly to the broadband networks. CED Magazine
(10/2007)
- Weather Channel serves forecasts for mobile users
The Weather Channel has teamed up with Vantrix to develop a service that provides mobile users with 90-second video forecasts. The ad-supported reports, which piloted in San Francisco, New York, Los Angeles, Chicago and Atlanta, can be accessed using most multimedia phones with Internet-browsing capability. Multichannel News
(10/23)
- AOL rolls out mobile offerings
AOL is rolling out a revamped mobile portal page that allows users access to the same news, music and sports content featured on the AOL desktop home page, as well as specialized mobile search and an interactive comparison shopping tool. AOL also is releasing a downloadable tool for Windows-based mobile devices that allows users to check their AOL e-mail accounts, use MapQuest and local information service CityGuide. InfoWorld/IDG News Service
(10/23)
| Movers and Shakers | | |
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- B&C inducts 13 into Hall of Fame
Thirteen inductees were added to the Broadcasting & Cable Hall of Fame, at a ceremony Monday night in New York. ABC "World News" anchor Charles Gibson, MTV Networks President-CEO Judy McGrath and "Wheel of Fortune" and "Jeopardy!" executive producer Harry Friedman were among those inducted. Broadcasting & Cable
(10/23)
- Campbell to helm ABC's flagship station
Rebecca Campbell, the general manager of ABC owned-and-operated Philadelphia station WPVI, is moving to New York to take up those duties at flagship station WABC. She takes over from J. David Davis, who was named EVP of ABC News. Variety (subscription required)
(10/23), TVNewsCheck (free registration)
(10/23)
| Quote of the Day | | |
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 | We want to bring all the advantages that we see in online advertising -- like more accountability, a better sense of the audience, better tools to optimize a campaign -- and bring them to television to make TV advertising more effective."
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