| News for the marketing at-retail industry |  |
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- A peek into the shopping cart of millennials
Shoppers ages 20 to 30, known as millennials, are expected to surpass boomers in CPG spending in the next few years. Research shows they shop less often but buy more each time, seek retailers that offer healthier options and perceive the quality of store brands as "excellent." Brandweek
(11/12)
     
| Industry Focus | | |
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- Shining up the Golden Arches with an eye on recovery
McDonald's, which plans to open 1,000 restaurants and remodel 2,300 worldwide next year, is testing technology to speed up service and continuing to try out new menu items, all with an eye on the future.
Plans to invest $2.4 billion on capital projects next year are part of the company's strategy to continue growing as the worldwide economy improves. "We expect, because of the investment we made during the downturn, that we will come out the other end in better shape," said CEO Jim Skinner. The Wall Street Journal
(11/13)
- Target freshens stores with fruits and veggies
Target plans to add fresh produce at 100 of its stores by the end of the year as an added convenience for time-crunched customers looking to do more of their shopping in one place. "This is just a way for us to offer added convenience for our guests by providing fill-in food so you can supplement your weekly trip to the grocery store with fill-in goods," said spokeswoman Hadley Barrows. Glendale News-Press (Calif.)
(11/12)
| Shopper Engagement | | |
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- Wendy's hopes to win with Twitter-savvy bacon fans
Wendy's is increasing its efforts to reach consumers through social media. The latest effort, to promote the new Applewood Smoked Bacon Burger, includes a Twitter contest called "Bacon Hunt" that has Twitter users following @UrBaconMeCrazy and winning points for performing tasks. Contestants can check scores and join additional conversations at the Wendy's Facebook page. Adweek
(11/12)
| Marketing Spotlight | | |
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- Pine-Sol ads target women with sexy approach
A series of TV spots by DDB Worldwide in San Francisco use images of buff, handsome men doing housework to tout, as the tagline puts it, "the power of Pine-Sol." Brand manager Hank Mercier said, "What we were trying to do is play on the fantasy of perfume ads." The New York Times
(11/12)
- TracyLocke tapped as PureVia agency
Whole Earth Sweetener Co.'s PureVia has tapped TracyLocke as its new lead shop for creative, digital and media-buying chores. The agency has been working with PureVia on a project basis, including creating a campaign featuring volleyball player Gabrielle Reese with stevia leaves wrapped around her body. Brandweek
(11/12)
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Subway riders in England will hear Coca-Cola-branded buskers singing "Holidays Are Coming" and other songs through a deal between Coca-Cola and the London Underground. 
