| News for the promotions & integrated marketing industry |  |
| Integrated Marketing Campaigns & Strategy |  |  |
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- P&G remixes its branding strategy
P&G is focusing on streamlining its branding efforts with an unconventional approach to the organization of its promotions, advertising and marketing. P&G will have one creative group for each of its brands that includes individuals from several different agencies who represent different areas of media. American City Business Journals/Cincinnati
(10/2)      
- MTV, American Legacy Foundation plan anti-smoking campaign
The American Legacy Foundation will run a five-week integration campaign for its anti-smoking "Truth Rider Challenge" initiative during the MTV series "Made." The campaign will play out in a pair of two-minute interstitials about the "Truth Rider Challenge," which involves a team of youths that publicizes the dangers of smoking and Big Tobacco advertising. Mediaweek
(10/5)
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Strobe's "Strategic Thinker's Guide to Achieving Promotion Objectives" can help you plan a promotion that will meet your goals & deliver results. Request your FREE copy now to find the right promotion solution to match your marketing needs. |
| Insights, Trends & Results | | |
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- Bloggers come under FTC scrutiny
New endorsement guidelines from the Federal Trade Commission target bloggers who accept freebies from marketers in exchange for favorable mention, or who give favorable mention to marketers who buy advertising on blogs. Bloggers will be required to disclose such remuneration on their blogs. Linda Goldstein, an attorney at the law firm of Manatt Phelps & Phillips, which represents the PMA and two allied trade groups, characterized the changes as a "seismic shift" in the way marketers interact with bloggers, and said, "We would have preferred the FTC to work closer with the industry to learn how viral marketing works." Get more on this issue, and register your thoughts, at PMA's blog, PMA Link. NYTimes.com
(10/5), The Washington Post
(10/6), Advertising Age (tiered subscription model)
(10/5)
- Virtual couponing heats up
Ask Deals is a new online database of virtual coupons from search engine Ask.com that promises to list more than 1 million ways to save money. In other online couponing news, ChaCha, a mobile and online search service, has launched a coupon service called ChaChaCoupons.com that allows users to home in on discounts and promotions. Users can redeem coupons via mobile device, or send them via text message to an in-store coupon printer. NYTimes.com/Bits blog
(10/6), MediaPost Communications/Online Media Daily
(10/6)
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PMA SmartBrief Poll Results: Do you think your customers would be willing to act as your brand ambassadors?
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Absolutely. |
81.82%
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Maybe, if we paid them. |
18.18%
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We'd be afraid to ask them. |
0.00%
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Probably not. |
0.00%
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| Industry News | | |
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- Live Nation deal is sweet music to Coca-Cola
A marketing and sponsorship deal between Coca-Cola and Live Nation, the world's largest concert promoter, includes exclusive pouring rights and signage at Live Nation venues. It also gives Coca-Cola opportunities to tap into the promoter's growing artist-to-fan communication pipeline. Brandweek
(10/6)
| PMA Link | | |
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PMA inducts new recruits for its Promotion Boot Camp
Help your company win the battle for market share! Get the promotion and integrated marketing training from the best of the best! We've just rebranded our classic Basics of Promotions workshop, and it's now outfitted with a new agenda, new cases and new instructors, including Hedy Lukas, past chairman of the PMA and most recently VP for Integrated Marketing for Kimberly-Clark. Click here for dates and info.
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