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| Industry Focus | | |
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- Starbucks pushing growth through Via, Seattle's Best
Starbucks, which closed more than 900 stores and has taken other measures to cut costs, is hoping to spur growth by promoting products including its Via instant coffee and its Seattle's Best brand. After four consecutive quarters of decline, the company is hoping to post sales growth in its established stores. Bloomberg
(11/6)
     
- Lund sponsoring "Courage Cards" for troops
Lund Food Holdings is sponsoring "Courage Cards for the Troops," which sends a box of holiday cards to local servicemen and servicewomen serving in Iraq for every four sold at its stores. The cards, featuring the work of 25 artists, including many with disabilities, are from Courage Center, a nonprofit rehabilitation and resource center based in Minneapolis. Supermarket News
(11/6)
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- Across the pond, signs of life
There are new signs of life in the British advertising market, according to this article. Marketer Unilever ramped up ad spending 13% in the third quarter, while broadcaster ITV reported a 4% gain in ad sales for December -- its first year-over-year gain since June 2008. While overall ad spending in the U.K. is expected to be down 15% for 2009, one industry insider said, "Things aren't as pessimistic as they have been." The Times (London)
(11/6)
| POPAI News | | |
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Wanted: Brand Marketers and Retailers
POPAI is seeking brand marketers and retailers to act as judges for the 2010 POPAI OMA Competition. As a judge, you'll get to mingle with industry peers and gain insight into techniques and strategies you can apply to your own in-store programs. If you are a brand marketer or retailer with a minimum of five years of Marketing at Retail industry experience and can be available for an online judging session on Jan. 25, 2010, and one in-person March 9, 2010, at GlobalShop in Las Vegas, contact Alicia Rutherford at arutherford@popai.com for further information.
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Shoppers are self-conscious about using self-checkout systems if another person is watching, a study found. The results suggest retailers would benefit from educating consumers that the machines are easy to use, said a study author. 
