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- IAB seeks feedback on set of audience measurement best practices
The IAB has set a Jan. 20 deadline for comments on the draft version of its Audience Reach Measurement Guidelines, which are meant to become a set of best practices for determining the number of Web site visitors. "Even if the guidelines achieve little else, if they get people using these disparate terms in a common way that will be helpful for the industry and people outside of it," said Joe Laszlo, the IAB's director of research. ClickZ
(12/9)
      
- FTC wants marketers to get specific with promises
Many marketers believe proposed changes to FTC rules that would require specific disclaimers about products, including weight-loss programs and financial investment returns, are unnecessary and not justified by the agency. Critics say the two FTC reports being used to support the proposed changes to current guidelines were not broad enough in scope, and are calling on the agency to retain the current system. The changes are backed by consumer groups and state attorneys general. Bloomberg
(12/9)
 | The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper. |
- MySpace launches Open Platform for partner sites
MySpace Open Platform, which was announced at an industry event on Monday in Paris, allows users to access the social network through partner sites, including Google and Vodaphone Group, as well as link with MySpace contacts and send and publish information from those sites on their MySpace pages. The Wall Street Journal
(12/8)
, CNET
(12/8)
- Google search ads go mobile
Marketers using Google's Adwords program will be able to place ads on the Web browsers of Apple's iPhone and the new T-Mobile G1. ClickZ
(12/9)
, CNET
(12/8)
- FreeWheel serves video ads for content providers
CBS and Warner Bros. are using technology from startup FreeWheel that allows video content providers to package advertising along with their content -- a measure that media companies hope will help prevent viewers from obtaining ad-free pirated versions of their videos. Reportedly, NBC and Viacom are testing the system. Advertising Age
(12/8)
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Add an ! to your marketing plan. searchmarketing.yahoo.com | |
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| Agency News | | |
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- Wieden to steer green campaign for Honda Insight's European launch
Honda has named Wieden + Kennedy, Amsterdam, to handle creative duties for the automaker's green marketing campaign for Europe, the Middle East, Africa and Russia. The shop, which competed against four unnamed rivals in the pitch for the environmental business, is charged with creating a multiplatform campaign to back the spring European debut of the Honda Insight family hybrid. Adweek
(12/8)
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- Surveys show ROI big issue for CMOs
Nearly nine in 10 CMOs say they face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved, according to polls cited in this article. In response, nearly two in three CMOs are reviewing their marketing decisions to try to make the most of what they have to spend. Brandweek
(12/8)
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- Top 10 viral videos
Time magazine rounds up its list of Top 10 viral videos of 2008. The list is biased toward only-on-the-Web type diversions, such as "Hamster on a Piano (Eating Popcorn)" and "Star Wars according to a 3 year old." TIME
(12/8)
| IAB News | | |
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Create and maximize networking opportunities in the digital age with a free IAB Webinar
Join us on Wednesday, Dec. 17 at 12 p.m. EST for a free Webinar with Liz Lynch where she'll discuss how to create and maximize networking opportunities in the digital age. Liz Lynch is author of Smart Networking: Attract a Following In Person and Online and a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Click here to find out more and register.
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