| November 4, 2009 | News for marketing professionals |
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- Selling tough guys on soft skin
Former NFL standout and TV actor Michael Strahan is appearing in a campaign for Unilever moisturizer Vaseline Men, a new entrant in the growing men's grooming category. The campaign, put together by ESPN and Bartle Bogle Hegarty in New York, tries to get men to warm up to the idea of using body lotion. The New York Times
(11/4)
     
| Company News | | |
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- Kellogg consolidates "brand building" with Burnett
 Kellogg Co. is paring back the number of agencies on its $1 billion global ad account, with Publicis Groupe's Leo Burnett winning in a review to handle "brand building" in North America, Europe and Latin America. WPP Group's JWT, the incumbent shop in a number of the markets won by Burnett, will handle the Asia-Pacific region for Kellogg. Advertising Age
(11/3)
- Nestlé hopes healthy snacks will spur growth
Nestlé is pinning its hopes for future growth on transforming itself into a health-and-wellness company, noting that sales of "functional foods" that promise health benefits are much faster than sales of regular foodstuffs in many markets. The company is pouring resources into creating nutritious new snacks and proving the potential health benefits of its existing brands. Analysts say the move is a gamble that could pay long-term dividends, but might also undermine some of Nestlé's established brands. The Economist
(10/29)
- Del Monte consolidates in pets, CPG categories
Del Monte Foods announced the consolidation of shopper marketing and promotions accounts in its consumer goods line and in its pets business. Draftfcb in Chicago will handle the combined account for pets, while Catapult Action Biased Marketing will take the reins on the combined consumer promotions-shopper marketing account for consumer goods. Brandweek
(11/3)
| Market Trends | | |
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- Study: Shopper marketing not well-integrated with other channels
Although spending on shopper marketing is on a strong growth track, the channel's power is being hampered by a lack of coordination with other marketing segments, a new report from the Grocery Manufacturers Association, Booz & Company and SheSpeaks has found. The failure to integrate the segments "makes it hard to decide whether and where to focus investment across the range of shopper marketing opportunities out-of-store and in-store, as well as to establish priorities for the marketing mix overall," the researchers said. MediaPost Communications/Marketing Daily
(11/4)
- Can publishers collaborate to save mag industry?
Hearst Magazines President Cathie Black, Time Inc. Chairman Ann Moore and Wenner Media Chairman Jann Wenner reportedly have started talking about mounting a joint effort to tout the ad benefits of magazines. Nina Link, president and CEO of Magazine Publishers of America, also is said to possibly be involved in the discussions. None of the principals commented for this article. Mediaweek
(11/4)
- Is there a future for printed news?
Some investors are betting on a rebound in the newspaper sector, but despite financial gains from cost-cutting measures like layoffs and pay cuts, newspaper publishers are facing competition from digital outlets, an uncertain advertising market and many firms have onerous debt obligations. Fitch Ratings analyst Mike Simonton noted, "It's possible that newspapers are cutting costs to a level that accelerates the departure of their audiences towards other outlets." The Wall Street Journal
(11/4)
- Canada's top 10 agencies for 2009
This article lists the year's top 10 Canadian shops, as determined by Canada's Marketing magazine. The publication, in its Dec. 14 issue, will name its pick for Agency of the Year, along with top Marketer and Media Player. Advertising Age
(11/3)
| Interactive | | |
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- Mainstreaming "augmented reality"
Blurring the line between the virtual and the real is becoming easier for ordinary Web users, thanks to augmented reality technology. Marketers like Nestlé, Frito-Lay and others are drawing on the skills of specialized ad shops to create campaigns that allow users to integrate their own images and content into videos and online virtual environments. BusinessWeek
(11/3)
- MSN gets new look
Today marks the debut of a streamlined homepage for Microsoft portal MSN.com, which now emphasizes the company's Bing search engine, as well as feeds for Twitter and Facebook. The new design also pares down 30 sections to five channels -- News, Entertainment, Sports, Money and Lifestyle -- and includes a location-based "Local Edition" section. Mediaweek
(11/4)
, BusinessWeek
(11/4)
| People & Personalities | | |
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- How "Mad Men" fictionalized a real brand
A flash of creative brilliance from "Mad Men" lead character Don Draper saved the London Fog account for the fictional Madison Avenue firm of Sterling Cooper. The show, famous for its attention to period detail, got the London Fog brand all wrong, according to real-life ad veteran Richard Gilbert, who worked on campaigns for the rainwear marketer. Advertising Age
(11/2)
| AAF Spotlight | | |
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Advertising Hall of Fame: Call for Nominations
The American Advertising Federation (AAF) is seeking nominations for the 61st Advertising Hall of Fame, which honors legendary individuals whose standard of excellence continues to define and raise the standards of the advertising industry. These prestigious awards are the industry's greatest honor for lifetime achievement in advertising, and the AAF administers the Advertising Hall of Fame on behalf of the entire industry. The AAF will accept nominations until Nov. 9, 2009. The recipients will be officially inducted into the prestigious Advertising Hall of Fame in March 2009, at New York's historic Waldorf=Astoria hotel.
Last year's Advertising Hall of Fame inductees included Jack Avrett (1929–1997), Charlotte Beers, Chuck Fruit (1946–2008), Clarence Holte (1912–1993), Don Logan, William "Bill" Sharp and Bob Wright.
Nominations can be submitted on the Advertising Hall of Fame Web site (www.advertisinghalloffame.org). For additional information on nominations, contact Dee Dee Swartz at (202) 898-0089 or dswartz@aaf.org.
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