| News for the advertising, media, and marcom industries |  |
 | Download the 2008 CFO Research Report.
To see how other mid-sized companies are using corporate cards and other strategies to control expenses, register to download the Sixth Annual CFO Research Report, prepared by CFO Research Services, in collaboration with American Express. |
| Agency News |  |  |
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- Stoli hires Ogilvy, New York, for global creative account
SPI Group has selected Ogilvy & Mather, New York, to handle the global creative account for its Stolichnaya vodka brand, following a review. The other finalist reportedly was Interpublic Group's McCann Erickson, New York; Publicis Groupe's Publicis was the incumbent on the account. Adweek
(9/2)      
| Creative | | |
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- Debbie Phelps to endorse Chico's
Debbie Phelps, mother of Olympian Michael Phelps, has signed an endorsement deal with apparel marketer Chico's reportedly valued in the low six figures. Ms. Phelps, a middle-school school principal, attracted attention to her Chico's wardrobe as a frequently televised spectator during the Beijing Olympics. The Wall Street Journal (free content)
(9/3)
- Saks, Bloomingdale's roll out fall campaigns
The economy has the potential to tighten even the most fabulous belts, according to columnist Stuart Elliott. Upmarket retailers Saks Fifth Avenue and Bloomingdale's are facing the challenge of consumers' tightening fashion and jewelry budgets with new ad campaigns: Saks is emphasizing the online shopping experience with a virtual catalog; Bloomingdale's campaign puts music at center stage. NYTimes.com
(9/2)
- Wieden: "Madden '09" users just want to have fun
Wieden + Kennedy has built a campaign for "Madden NFL '09" focusing on users' intense devotion to the Electronic Arts title. This new approach, marking a move away from the previous emphasis on the competitive aspect of the "Madden" line of games, was driven by research showing that consumers mostly want to have fun with the series, according to this article. Adweek
(9/2)
| Media | | |
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- Hispanic digital net V-me adds sponsors
Hispanic digital TV network V-me has signed Procter & Gamble, Walgreens and other marketers in its first-ever upfront season. The network is expected to reach 80% of Hispanic households in the U.S. after the transition to all-digital broadcasting, according to Nielsen Media Research. Adweek
(9/2)
| Trends & Research | | |
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| Marketer News | | |
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- Can workers become word-of-mouth brand ambassadors?
Zappos.com, whose employees often act as unofficial brand ambassadors by touting the virtues of working there, shows the potential of building a new model for this type of word-of-mouth marketing, according to Pete Blackshaw, author of the forthcoming book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000." "If conversation is the new gold standard, and employees are consistently at the heart of the conversation, we have a big compelling reason -- and tons of upside -- in rethinking the importance of employee advocacy," Blackshaw writes. Advertising Age (tiered subscription model)
(9/2)
| Technology | | |
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- Facebook knows you all too well ... or does it?
When writer Rachel Beckman found ads on her Facebook page urging her to lose weight, she didn't get angry, she got an assignment exploring the social network's ad-targeting practices. "Facebook's data miners know much more about us because we tell them a whole lot more," Beckman writes. The Washington Post
(9/3)
| Association News | | |
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Has Account Management Reached a Crossroads?
"Mad Men" makes Account Management look easy, and it might have been ... back then. But things are a lot different now. Account managers are navigating in a much more complex world. And that's not easy. Register today for the 2008 American Association of Advertising Agencies Account Management Conference, Sept. 24 in New York City, and join us for an important event dedicated to the transformation of the Account Management discipline. Our all-star speaker lineup includes: - Shelly Lazarus, Chairman and CEO of Ogilvy Mather, sharing her insights about the role of account management today.
- Bob Greenberg, Chairman & Global CCO & CEO of R/GA, on navigating the digital landscape.
- Nina DiSesa, Chairman of McCann Erickson, New York, offering perspectives from the creative office.
- Laura Desmond, CEO, Starcom MediaVest Group, presenting what account people need to know given the changing media landscape.
With its timely and valuable insights, this conference is a must-attend event for everybody interested in account management. Register online and read the full conference agenda on the AAAA Web site.
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