| News for advertising professionals | December 9, 2008 |
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Looking back at 2008
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Adam Mazmanian Lead Editor
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It's hard to pin down the biggest story in the world of advertising and marketing this year. The credit crunch and economic downturn prompted a wave of belt tightening among marketers and agencies. At the same time, a robust and energetic political season provided record election takes for broadcast and online media. Social networking took hold as a seemingly unstoppable force in media, and the mainstreaming of online everything continued unabated.
This AAF SmartBrief special year-end report wraps up a busy year in the interactive media and advertising space. Part I highlights the most important trends, stories and events of 2008. Part II, which will hit your inbox Thursday, will provide a glimpse into what's in store for 2009.
Here's what was most important to you in 2008, as voted on by the clicks of AAF SmartBrief readers.
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| Best of 2008 |  |  |
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| Your Favorite SmartQuotes |  |  |
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 | It is our responsibilities, not ourselves, that we should take seriously."
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 | When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened."
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 | In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
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 | The most successful people are those who are good at Plan B."
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 | We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
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 | Pick battles big enough to matter, small enough to win."
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 | Most companies don't exercise patience during the hiring process. There is no development system that is going to compensate for making a bad hire."
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 | You must be the change you wish to see in the world."
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 | Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time."
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Product announcements appearing in SmartBrief are paid advertisements and do not
reflect actual AAF endorsements. The news reported in SmartBrief does not necessarily
reflect the official position of AAF.
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Read more at SmartBrief.com |
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A powerful Web site for SmartBrief readers including:
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| | Recent AAF SmartBrief Issues:
- Monday, December 08, 2008
- Friday, December 05, 2008
- Thursday, December 04, 2008
- Wednesday, December 03, 2008
- Tuesday, December 02, 2008
| | | Lead Editor: Adam Mazmanian
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