Breaking News

• Who won the World Series endorsement game?
  New York Yankees Alex Rodriguez, Derek Jeter and Hideki Matsui, as well as Phillies Chase Utley and Cliff Lee are among the players most apt to boost their marketing profiles as a result of the World Series, according to David Schwab, managing director of Octagon First Call. Phillies' Cole Hamels and Ryan Howard, along with Yankees Mark Teixeira and Joba Chamberlain are among those whose performances on the field won't likely help them in the endorsement game, Schwab writes. Advertising Age (11/5)

Company News

• Chevrolet to boost ad spending for trio of new models
  General Motors division Chevrolet has gotten approval from the GM board for a major new campaign to promote its new model Camaro, Equinox and Traverse vehicles, which were introduced last year during the height of the automaker's financial crisis. Chevrolet also is vetting shops for global ad work but plans to retain Interpublic Group's Campbell-Ewald, which has handled the nameplate for 80 years, as its agency of record, Chevrolet global chief Brent Dewar said. Reuters (11/5)

• In-flight Web for the holidays, from eBay
  Some holiday travelers will enjoy free in-flight WiFi as part of a promotion from online auction house eBay and Delta Air Lines. Passengers on about 300 specially equipped planes will get a promotional code to connect to WiFi that takes them to eBay's holiday home page. Advertising Age (11/4)

• NBCU offers affiliates Olympics marketing campaign
  NBC Universal has developed a marketing campaign for affiliates who are looking to whip up excitement ahead of the 2010 Winter Olympics, slated for February in Vancouver. The initiative involves customizable campaign content that can be used on a number of platforms, including TV, video-on-demand, broadband and ITV. Multichannel News (11/5)

• Haagen-Dazs launches campaign in Asian markets
  A radio, print and out-of-home campaign for Haagen-Dazs in Singapore, Malaysia and other key markets in Asia uses the tagline "Slow melting in progress," and is aimed at professional women. Adweek/Marketing Magazine Asia (11/5)

Market Trends

• Google gives users a new look at themselves
  People with Google accounts can get a glimpse of the information collected about their online habits and activities across the Web giant's various applications and services, using a new product called Google Dashboard. The New York Times (free registration)/Bits (11/5) , The Wall Street Journal/Digits blog (11/5)

• Across the pond, signs of life
  There are new signs of life in the British advertising market, according to this article. Marketer Unilever ramped up ad spending 13% in the third quarter, while broadcaster ITV reported a 4% gain in ad sales for December -- its first year-over-year gain since June 2008. While overall ad spending in the U.K. is expected to be down 15% for 2009, one industry insider said, "Things aren't as pessimistic as they have been." The Times (London) (11/6)

On Leadership

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

• Dress for success -- in denim (The Wall Street Journal)

• Taking the mystery out of leadership (The New York Times)

• Why pro wrestling deserves your respect (FastCompany.com)

• Great service begins with trust, says Ritz-Carlton chief (Forbes)

• Could America default on its debts? (The Washington Post)

Interactive

• News Corp. touts focus on "The Interestnet"
  In an appearance at the ad:tech conference in New York City, News Corp. chief digital officer Jon Miller said the company's digital strategy emphasizes three areas: real-time information, mobile media and social media. He also sees the online ad market in three categories: ads on premium content, targeted ads and ads that run on "the long tail" of the Web -- the huge archive of content. The Wall Street Journal/Venture Capital Dispatch blog (11/5) , Mediaweek (11/5)

Featured Content

Multicultural Marketing

• Multicultural segment is place for minority job seekers to network
  Jeanette Guardiola, a freelance art director at a Hispanic shop in New York, recommends that minorities looking for work in marketing add to their networking schedule events geared toward the multicultural segment. "It is important to make pertinent connections in the field in order to pave a way for you and your endeavors, and often that means stepping away from the computer and heading out to meet people at events that were made for us," Guardiola writes. Advertising Age (11/5)

People & Personalities

• Nokia to feature Rihanna in campaign for X6 phone
  R&B singer Rihanna is the star of the new "Nokia Play 2010" multiplatform effort for its X6 phone and entertainment programs. Under the deal, Nokia will present a live performance by Rihanna to its subscribers and release a special edition of her new album, "Rated R," with a bonus track and a mobile app. Adweek (11/6)

AAF Spotlight

• Advertising Hall of Achievement®
  Join us in celebrating this year's Advertising Hall of Achievement® inductees on Tuesday, Nov. 17, at Cipriani on 42nd Street in New York City.
  
  This year's honorees are Allison Arden, VP/publisher, Advertising Age & Creativity; Tara Comonte, CFO & COO, worldwide, Mediabrands; Peter McGuinness, chairman & CEO, Gotham; Ari Merkin, founding partner/chief creative officer, Toy New York; Beatriz Perez, SVP, integrated marketing, Coca-Cola North America; Tracey Scheppach, SVP, video innovation director, Starcom MediaVest Group; and television producer Ben Silverman.
  
  For further information, go to www.aaf.org/ahoa, or contact Dee Dee Swartz at dswartz@aaf.org, or (202) 898-0089. Make your reservation today!

SmartQuote

All business is personal, so make your friends before you need them." --Robert L. Johnson, member, Advertising Hall of Fame