| News for the marketing at-retail industry |  |
| Top Story |  |  |
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- Video network debuts at 7-Eleven stores
A digital video network called 7-Eleven TV has been installed in 60 7-Eleven stores in California, Florida and Texas, and plans are in place for 6,200 more by the end of 2010. The network, provided by Digital Display Networks, delivers product and promotion information, as well as other relevant content, with programming in four-minute loops. Brandweek
(11/3)
     
| Industry Focus | | |
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- Wal-Mart continues to cut as Christmas approaches
Wal-Mart is targeting entertainment and food items for holiday promotions, and plans to cut prices every week until Christmas, the company reported. It already has cut prices on certain popular toys and grocery staples, as well as flat-screen TVs and turkeys. Reuters
(11/4)
- Family Dollar sets expansion plans
Family Dollar plans to expand its store and customer base, and support the shift with an advertising campaign. The retailer will open new locations, in addition to redeveloping older stores with improved signage and merchandising. Reuters
(11/3)
- Captain Morgan to give meals a leg up
Diageo North America is expanding its Captain Morgan product line to include Captain Morgan Original Spiced Rum sauces, glazes and marinades. The company is teaming with Global Icons, the licensing and brand merchandise agency, which says the products will "bring the distinct taste and social connectivity of the brand into products that consumers can use in the kitchen or at the BBQ." Brandweek
(11/3)
| Shopper Engagement | | |
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- Study: Shopper marketing not well-integrated with other channels
Although spending on shopper marketing is on a strong growth track, the channel's power is being hampered by a lack of coordination with other marketing segments, a new report from the Grocery Manufacturers Association, Booz & Company and SheSpeaks has found. The failure to integrate the segments "makes it hard to decide whether and where to focus investment across the range of shopper marketing opportunities out-of-store and in-store, as well as to establish priorities for the marketing mix overall," the researchers said. MediaPost Communications/Marketing Daily
(11/4)
| Marketing Spotlight | | |
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- Del Monte consolidates in pets, CPG categories
Del Monte Foods announced the consolidation of shopper marketing and promotions accounts in its consumer goods line and in its pets business. Draftfcb in Chicago will handle the combined account for pets, while Catapult Action Biased Marketing will take the reins on the combined consumer promotions-shopper marketing account for consumer goods. Brandweek
(11/3)
- Selling tough guys on soft skin
Former NFL standout and TV actor Michael Strahan is appearing in a campaign for Unilever moisturizer Vaseline Men, a new entrant in the growing men's grooming category. The campaign, put together by ESPN and Bartle Bogle Hegarty in New York, tries to get men to warm up to the idea of using body lotion. The New York Times
(11/4)
- Hollywood Christmas Parade gets Coca-Cola sponsorship
Coca-Cola will be the presenting sponsor of the Hollywood Christmas Parade, which will air as a national two-hour program on MyNetworkTV Dec. 10 and Christmas Eve. The parade is co-sponsored by the City of Los Angeles and Associated Television International, and proceeds from the telecast will benefit the nonprofit Feed the Children. Brandweek
(11/3)
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