| December 5, 2007 | News for marketing professionals |
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| Breaking News |  |  |
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- Havas CEO: Aegis merger would be "natural association"
A merger of Aegis with Havas' MPG media unit reportedly favored by Vincent Bollore, the largest shareholder in both holding companies, would make sense, said Havas CEO Fernando Rodes Vila, during a presentation at the UBS Global Media & Communications conference in New York. "We think it's a natural association ... and I think eventually natural law will be enforced," Rodes Vila said. Advertising Age (tiered subscription model)
(12/4)      
- J&J unit unveils ad campaign for drug-coated stent
Johnson & Johnson subsidiary Cordis Corp. has launched a multiplatform ad campaign, crafted by BBDO, for its Cypher drug-coated stent as part of its strategy to allay consumer concerns about the product's safety and address future competition in the stent market. NYTimes.com
(12/5)
- Dr Pepper sees instant results with viral video clip
For its new Cherry Chocolate Diet flavor, soft drink maker Dr Pepper tapped New York-based production company True Entertainment, not its ad agency, WPP's Young & Rubicam, San Francisco, to create a viral video. The "Cherry Chocolate Rain" clip, which features Web sensation Tay Zonday, reportedly generated 300,000 hits within a day of its launch and more than 1 million hits in its first five days on the Web. Adweek
(12/4)
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| | 50% of your search dollars are spent on branded search
Are you paying too much for search? An Atlas study found that over 50% of the dollars spent on PPC is spent on people using their search engine for navigation. If consumers are using search to find a known site after they've been influenced by other ads – display, rich media, video, etc – which ad should get the credit? Find out more: read Atlas' whitepaper. | |
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| Market Trends | | |
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- Report: Younger crowd more likely to watch missed shows on DVR, Web
A new study from The Nielsen Co. shows that 56% of adults 18 to 34 use DVRs, the Web and other means for watching episodes of TV programs they missed during their normal on-air broadcast, compared to 21% of viewers 55 and older. For all viewers, the DVR, at 29%, ranked as the most popular way to catch up with a show, while waiting for a rerun came in second, at 26%. The Hollywood Reporter
(12/5)
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- Google struggles with traditional media
Tim Armstrong, Google's president for North American advertising and commerce, told an audience at the UBS Global Media Conference that it will take time for the search giant to successfully execute its offline advertising initiatives. Adweek
(12/4)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in AAF SmartBrief? Contact Dena Malouf at (202) 407-7837 or dmalouf@smartbrief.com.
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| AAF Spotlight | | |
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AAF Announces 2008 Mosaic Career Fairs
Interested in a marketing, public relations or advertising career? The American Advertising Federation (AAF) invites you to attend the 2008 Mosaic Career Fairs, in Chicago, Anaheim, Calif., and McLean, Va. In 2007, nearly 450 college students from across the country and representatives from 75 top advertising, marketing and media companies participated in the Mosaic Career Fairs, sponsored by Gannett, USA TODAY, Leo Burnett USA and The Walt Disney Company. The Mosaic Career Fairs feature career development workshops, panel discussions with industry professionals, one-on-one resume and portfolio critiques, a recruiters expo with some of the country's top advertising, marketing and media companies and on-site interviewing. For more information, go to www.aaf.org/mosaicfair or contact Tricia Ward at tward@aaf.org.
| Government Update | | |
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- Eight states say they'll sue RJR over Camel ads
Saying the ads violate a 1998 agreement prohibiting the use of cartoons to market cigarettes, at least eight state attorneys general are planning to file lawsuits against R.J. Reynolds Tobacco Co. over recent Camel ads in Rolling Stone magazine that were paired with cartoon-like images of rock bands. A spokesman for R.J. Reynolds asserted the Camel ads contained no cartoons and that the promotional campaign is targeted at adults. USA TODAY/Associated Press
(12/4)
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| | Recent AAF SmartBrief Issues:
- Tuesday, December 04, 2007
- Monday, December 03, 2007
- Friday, November 30, 2007
- Thursday, November 29, 2007
- Wednesday, November 28, 2007
| | | Lead Editor: Adam Mazmanian
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