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- Wi-Fi hotspots as marketing medium?
The U.S., with more than 67,000 public Wi-Fi access points far outranks any other nation in public hotspots, which as a category have grown 400% worldwide over the past five years, JiWire is reporting. Nearly four in 10 users of public Wi-Fi in cafes use it to buy things, and nearly all of those who click on mobile ads do so using an iPhone or an iPod Touch, according to JiWire. MediaPost Communications/Online Media Daily
(8/31), Computerworld
(8/31)      
- Gartner: Mobile ads will explode in 2011
Worldwide mobile-advertising revenues will jump by 74% this year, but the sector is expected to take off by 2011. A new Gartner report pegs spending on the medium for 2009 at $913.5 million and says that growth is "primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising." MediaPost Communications/Online Media Daily
(8/31)
- How CMOs, CFOs can get on the same marketing page
Chief marketing officers and chief financial officers must find a way to balance the former's interest in taking marketing risks with the latter's need to maximize scarce company resources, according to Eric Karofsky, a principal consultant in the strategy group at interactive shop Molecular. Key to finding the right mix, Karofsky writes, is sorting out what media is bought (paid ads), owned (assets and intellectual property and earned (word of mouth). Advertising Age (tiered subscription model)
(8/31)
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- Investment group buys majority stake in Skype
An investment group that includes newcomer Andreessen Horowitz, as well as established private equity firms Index Ventures and Silver Lake Partners, is acquiring 65% of VoIP service Skype from eBay for $1.9 billion in cash. Online auction house eBay bought Skype in 2005 for $2.1 billion and will retain 35% of the company. EBay chief executive John Donahoe said, "This is a great deal, unlocking both immediate and long-term value for eBay and tremendous potential for Skype." NYTimes.com
(9/1)
- Google looking for more ad dollars from entertainment world
Miramax, Electronic Arts, Discovery and Travel Channel are among the entertainment marketers to which Google is including a "plus box" indicating video results as an additional link with search results. The feature is part of Google's push to gain more paid search business from Hollywood and the entertainment industry at large, which, despite being the frequent subject of queries, is not a big spender in the category, according to this article. Advertising Age (tiered subscription model)
(8/31)
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 | Shouldn't you be there? Katalyst Media Co-Founder Ashton Kutcher, Disney Interactive Media Group President Steve Wadsworth, ESPN and ABC Sports President George Bodenheimer. Industry leaders are energizing the MIXX agenda. Find out for yourself what they have to say about the future of interactive. What will your role be? |
| Interactive Media | | |
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- Amazon set to launch Yahoo!'s interactive TV widgets
Amazon as well as Facebook, Blockbuster and other brands are ready to launch interactive TV widgets from Yahoo! in the next couple of weeks. Consumers who subscribe to digital cable or satellite services and have purchased televisions with pre-installed microchips that enable the widget platform are able to view the feature on their sets. The consumer can choose to immediately purchase content from Amazon and other retailers or view free content. ClickZ
(9/1)
- Wal-Mart goes up against Amazon with online marketplace
Wal-Mart Stores has added outside retailers to its online offerings, which could help the global retailer advance in the online arena. Burt Flickinger III, a retail consultant, said that as Wal-Mart has saturated the U.S. market, online sales can help the retailer grow. "This gives Wal-Mart a chance to close the widening gap with Amazon.com and Apple," Flickinger said. Google/The Associated Press
(8/31)
| Career Development | | |
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 Interactive Media Planner / Buyer | Beeby Clark+Meyler | Irvington, NY |
| Director, Regional Sales - New York City | Hulu | New York City |
| Account Executive - San Francisco | Hulu | San Francisco |
| Account Executive - Los Angeles | Hulu | Los Angeles |
| Account Executive, Dallas TX | Hulu, LLC | Dallas, TX |
| CNBC Research Analyst | NBC Universal | Englewood Cliffs, NJ |
| New Media/Online Television Intern | Next New Networks | New York, NY 10016 |
| Online Account Executive | WhitePages | San Francisco/LA |
| Senior Account Executive, Online Advertising Sales | AccuWeather, Inc. | New York, NY and Atlanta, GA |
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MIXX is Powerful Insights from Industry Leaders: You Should Be There
There's a reason MIXX is the Official Interactive Event of Advertising Week each year. It's the only place to do all this ... Gain insights and information from the ecosystem's most innovative thinkers. Learn from never-before-seen case studies. Hear from brands that are achieving brand lift through interactive. Get an inside look at what's happening with major media players. Redefine innovation in interactive with ideas from creative leaders. Make the session choices that meet your needs. Network with decision makers who can help your career. MIXX is fueling interactive advertising's creative revolution -- and no media professional can afford to miss it on Sept. 21 and 22. mixx-expo.com. Register now -- MIXX 2008 sold out early. Brand marketers and ad agency executives may qualify for a complimentary pass.
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