| November 6, 2009 | News for the advertising, media, and marcom industries |
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- Marketing execs ready to figure out the "new normal"
With the worst of the downturn seemingly over, marketing executives are beginning to assess what happened and figure out what comes next for their businesses, attendees at the Association of National Advertisers convention said. "I don't think we've seen the end of what the transformation is going to look like yet, but people are feeling they're ready for the 'new normal,' whatever it is," said Nancy Hill, president and chief executive of the 4A's. The New York Times
(11/5)
     
| Agency News | | |
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- Multicultural segment is place for minority job seekers to network
Jeanette Guardiola, a freelance art director at a Hispanic shop in New York, recommends that minorities looking for work in marketing add to their networking schedule events geared toward the multicultural segment. "It is important to make pertinent connections in the field in order to pave a way for you and your endeavors, and often that means stepping away from the computer and heading out to meet people at events that were made for us," Guardiola writes. Advertising Age
(11/5)
- Three execs join Sapient Interactive team in Boston
Eric Healy, executive vice president, corporate development at Aegis, has been named vice president, marketing services, for Sapient Interactive's main unit in Boston. Also joining Sapient are Matt Lindley, executive vice president, executive creative director of Arnold's digital arm, as director of brand experience and innovation, and Barry Fiske, group creative director at DDB, Los Angeles, as creative director. Adweek
(11/4)
| Creative | | |
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- Nokia to feature Rihanna in campaign for X6 phone
R&B singer Rihanna is the star of the new "Nokia Play 2010" multiplatform effort for its X6 phone and entertainment programs. Under the deal, Nokia will present a live performance by Rihanna to its subscribers and release a special edition of her new album, "Rated R," with a bonus track and a mobile app. Adweek
(11/6)
| Media | | |
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| Trends & Research | | |
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- Who won the World Series endorsement game?
New York Yankees Alex Rodriguez, Derek Jeter and Hideki Matsui, as well as Phillies Chase Utley and Cliff Lee are among the players most apt to boost their marketing profiles as a result of the World Series, according to David Schwab, managing director of Octagon First Call. Phillies' Cole Hamels and Ryan Howard, along with Yankees Mark Teixeira and Joba Chamberlain are among those whose performances on the field won't likely help them in the endorsement game, Schwab writes. Advertising Age
(11/5)
- Across the pond, signs of life
There are new signs of life in the British advertising market, according to this article. Marketer Unilever ramped up ad spending 13% in the third quarter, while broadcaster ITV reported a 4% gain in ad sales for December -- its first year-over-year gain since June 2008. While overall ad spending in the U.K. is expected to be down 15% for 2009, one industry insider said, "Things aren't as pessimistic as they have been." The Times (London)
(11/6)
| Marketer News | | |
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- Chevrolet to boost ad spending for trio of new models
General Motors division Chevrolet has gotten approval from the GM board for a major new campaign to promote its new model Camaro, Equinox and Traverse vehicles, which were introduced last year during the height of the automaker's financial crisis. Chevrolet also is vetting shops for global ad work but plans to retain Interpublic Group's Campbell-Ewald, which has handled the nameplate for 80 years, as its agency of record, Chevrolet global chief Brent Dewar said. Reuters
(11/5)
- In-flight Web for the holidays, from eBay
Some holiday travelers will enjoy free in-flight WiFi as part of a promotion from online auction house eBay and Delta Air Lines. Passengers on about 300 specially equipped planes will get a promotional code to connect to WiFi that takes them to eBay's holiday home page. Advertising Age
(11/4)
| Technology | | |
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| Association News | | |
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2009 4A's Executive Leadership Program
The 4A's Executive Leadership Program (ELP) is held once a year, and is a specialized, intensive, weeklong program that helps top-level professionals deal with general management issues through a team-oriented, computer simulation program where participants run an advertising agency for three years.
The program is intended for current or potential general managers, and consistently receives rave reviews from participants.
The 2010 ELP will be held from Jan. 11 to 15, 2010, at the Four Seasons Palm Beach, Palm Beach, Fla. Space is limited, so visit the 4A's Web site to download the agenda and reserve your spot today.
| Legislative & Regulatory | | |
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- Commercial loudness standards get OK from ATSC membership
New technical standards for DTV commercial volume have been approved by the membership of the Advanced Television Systems Committee. The guidelines, which also are being used in the proposed Commercial Advertisement Loudness Mitigation Act, make formal practices already being followed by many broadcasters, according to this article. Broadcasting & Cable
(11/5)
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