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A look back at e-commerce in 2008
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Megan Conniff,
Lead Editor
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The past year has been alternately challenging and rewarding for the e-commerce industry, but throughout it all, I have been excited to deliver the news you need to stay in the know. Part I of this Shop.org SmartBrief special year-end report aggregates the most important trends, stories and events of 2008. Part II, which will hit your inbox Thursday, will take a look at what's in store for 2008.
Online retail was one of the few industries that experienced continued growth throughout 2008. In fact, in November, a study by Shopzilla for Shop.org found that more than half of online retailers expect their holiday sales to increase at least 15% over last year's.
While sales growth continued, retailers focused on adding innovative and improved features to their sites, such as site search, customer reviews, and product images and videos. Customers flocked online to take advantage of these new features, save on gas money and do research for price comparisons.
What else were online retailers up to in 2008? In September, they gathered for the 2008 Shop.org Annual Summit in Las Vegas. For more SmartBrief coverage of that event, which featured George Jones, president and CEO of Borders, and Toby Lenk, Gap.com CEO, read the Annual Summit Post-Show Special Report.
International e-commerce also came into focus more clearly this year. In October, the first Global eCommerce Summit was held in Amsterdam, the Netherlands. There has been widespread uptake of broadband in Europe and an increase in Internet users, according to Forrester.
As always, you can check out the Shop.org Blog for regular updates from e-commerce experts. And now, here's what was most important to YOU in 2008.
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| Best of 2008 |  |  |
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| Your Favorite SmartQuotes |  |  |
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 | It is our responsibilities, not ourselves, that we should take seriously."
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 | The most successful people are those who are good at Plan B."
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 | You must be the change you wish to see in the world."
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 | The first half of our lives is ruined by our parents, and the second half by our children."
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 | In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
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 | Most companies don't exercise patience during the hiring process. There is no development system that is going to compensate for making a bad hire."
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 | When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened."
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 | Pick battles big enough to matter, small enough to win."
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 | Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time."
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Product announcements appearing in SmartBrief are paid advertisements and do not
reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily
reflect the official position of Shop.org.
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Sales Account Director:
Dena Malouf 202.737.5500 ext. 282
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| | Recent Shop.org SmartBrief Issues:
- Monday, December 08, 2008
- Friday, December 05, 2008
- Thursday, December 04, 2008
- Wednesday, December 03, 2008
- Tuesday, December 02, 2008
| | | Lead Editor: Megan Conniff
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